The Surprising Demographics Of Who Shops Online And On Mobile

It is worthwhile knowing who is spending most of their time online to shop, especially when considering your communication strategy. Below we see an exert from Business Insider showing who is spending the most online by age group.

Time and Money Spent Online Annually, By Age Group

In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore’s quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above.Bii time money spent annually

But who are these shoppers driving the trend of buying online and on mobile devices?

In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they’re shopping for, and how their behaviours differ.

It’s important for retailers to know who their potential customers are online in order to market to them effectively.

Here are some of the most important takeaways about who shops online:

Full report here

Original article found here

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