In an earlier article we discussed the use of MMS in the retail sector. Extending that thought further is the use of MMS for fashion and beauty brands.
It makes perfect sense that fashion and beauty brands, or indeed the advertising agencies that represent them, would want to use MMS over SMS. The visual element of MMS enables them to maintain consistency of branding across their other channels such as print, social media and television. Why use plain text when you can add that ‘wow factor’ with imagery, colour and movement?
Furthermore, in an earlier blog article, we discussed how the power of imagery can help to influence consumer buying decisions.
It is encouraging to hear of numerous examples of MMS being used in the fashion and beauty industry with great results.
Key2cell are an MMS provider with their own gateway in Hong Kong who have ran some interesting MMS campaigns for beauty brands such as Paco Rabanne and Shiseido. They have used MMS for invitations, product announcements, promotions and more.
Key2cell’s case studies are featured here;
Image: Courtesy Key2cell
If you are an agency or reseller wanting to send retail MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.
If you are an existing SMS provider looking for wholesale MMS capability via our MMS gateway – to offer your own retail customers then please get in touch via our contact form.
To request a copy of our MMS API documentation, use our request page here.
If you have any other comments or questions, or would like to share your own successes with MMS in the fashion and beauty industry, then free to leave a reply in the comment box below.