Author Archives: Thirdscreen Marketing

MMS helps to drive new BM3 launch

We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns. In previous articles in this blog we’ve touched on a number of industries including … Continue reading

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Like Social Media use MMS to make a good first impression

Image: Courtesy: isyourimageworking.com Earlier in the year, the team at Adobe Creative Cloud posted an article on their blog titled, “Image Is Everything: Making a Good First Impression on Social Media” which discussed the use of social media to reach customers … Continue reading

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South African subscribers of Rate ‘n Date can have their looks rated by MMS

In an earlier blog article we discussed the usage of MMS for a number of “inbound” or “incoming” MMS use cases. So the application here is that the customer or consumer takes a photo on their smart phone and sends … Continue reading

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The seasonal fluctuations on the usage of MMS

CTIA, the U.S. organisation which represents the wireless communications industry in the U.S. recently released their “Wireless Snapshot 2017” Report. The report details the continual explosive growth of wireless data.  The report also specifically mentions MMS where traffic rose 27.2 … Continue reading

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Prime your taste buds! Spotlight on MMS for the Fast Food Sector

We have explored some interesting industry sectors who are adopting MMS in our earlier blog articles, including automotive, fashion and beauty brands, property and more. Another industry which is perfectly suited for MMS messaging and for instance, the delivery of … Continue reading

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Where is MMS in your Chatbot Strategy?

Unless you’ve been disconnected from the Internet for an extended period of time, no doubt you will have heard some of the buzz about Chatbots.  Chatbots are big news right now. A Forbes article published recently, refers to a Forrester … Continue reading

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Spotlight on Fashion and Beauty Brand Marketing with MMS

In an earlier article we discussed the use of MMS in the retail sector. Extending that thought further is the use of MMS for fashion and beauty brands. It makes perfect sense that fashion and beauty brands, or indeed the … Continue reading

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MMS – Not just for broadcast (Use Cases)

When discussing the applications for MMS most customers tend to think about broadcast applications: event promotions, MMS sales offers, seasonal marketing MMS campaigns, sending vouchers, ticketing via MMS and more. What is less well known, is the ability to receive … Continue reading

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Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It … Continue reading

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How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications. Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of … Continue reading

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