Using smartphones has made our lives easier… with an emphasis on shopping. The user experience with shopping online through mobile devices has many advantages and is quickly becoming the preferred norm. Mobile Marketing Watch gives us an overview of the way we as a society are shopping better through our smartphones.
A new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter.
From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer.
One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this past holiday season.
In what other ways are mobile devices making consumers wealthier and wiser? Check out the infographic below to learn more.
Original article found here