Monthly Archives: October 2014

You need to redesign for larger phones

Who would have thought that innovation of larger phone screens would cause havoc in the app design world. Well not so much havoc, but more designers need to rethink what dimensions of the larger sized phones and how it affects usability of the app.

See here from Luke Wroblewski his take on what larger phone screens have done to the industry and how to avoid the problems. Continue reading

Posted in App Design, App Development | Leave a comment

23 mobile marketing stats you should utilise

Everyone loves a good list, and this one by Greg Hickman is a beauty. See here 23 mobile marketing stats that will motivate you into your next mobile campaign. Continue reading

Posted in Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen, Smartphones | Leave a comment

Take advantage of consumers using mobile to purchase

Increasingly, consumers are using various devices to not only to search but also purchase. This report from Unique Digital and YouGov shows how we are more inclined to use mobile to buy. Continue reading

Posted in Mobile Search, Multi-Screen, Smartphones | Leave a comment

Mobile, the only other media we spend more time then TV

Mobile has become increasingly prevalent due to the fact that our mobiles are carried with us all the time. Lucie Kruger an author on Jeff Bullas blog shows us why you need to get involved in mobile marketing sooner rather than later. Continue reading

Posted in Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen | Leave a comment

In 4 years, retail mcommerce will double

If you needed more proof that mobile-optimized sites are essential in becoming successful as online platform, see below. A study conducted by NetElixir presented by eMarketer shows why you need to invest in a mobile site. Continue reading

Posted in Mobile Marketing | Tagged , , | Leave a comment