How Smartphones Have Transformed Retail

Search Engine Journal

Smartphones continue to increase their importance in our daily lives, as this infographic from ifbyphone clearly states. This infographic illustrates the importance of mobile e-commerce.

Here are some key insights from the infographic below:

  • 60% of the time Americans spend with online retail occurs on mobile devices
  • 88% of shoppers research online and purchase in store
  • 32% of shoppers have changed their mind about a purchase after researching via mobile in a store
  • Email marketing generated 26.7% of retail purchases made on phones in Q1 2014
  • 67% of online shoppers will call a business directly for any purchase greater than $100

Mobile Impact4 760x1075 How Smartphones Have Transformed Retail
Mobile Impact2  760x1075 How Smartphones Have Transformed Retail
Mobile Impact JPG 760x1075 How Smartphones Have Transformed Retail

Original article found here

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