Monthly Archives: December 2014
New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a … Continue reading
As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading
Three Steps for Brands to Succeed at Mobile Loyalty in the Future Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. … Continue reading
Want to know if your mobile strategy is in line with other businesses in your industry? Look here as Marketing Profs breaks down a survey from 250 marketing leaders who weigh in on the mobile debate. Continue reading
It is not surprising to see the breakdown of demographics who value smartphones over other traditional types of media.
Here BI Intelligence has given us an overview which shows that the younger generation are more likely to miss smartphones then TV and vice versa for adults. Continue reading