An industry which been using SMS for quite some time is the automotive industry – and in particular car dealerships – as a means of helping them sell more cars, increase their lead databases, or for service reminders.
Here is an example from Tatango in the U.S. of a Chevrolet Dealership who used a radio campaign with an SMS call-to-action to increase their leads: https://www.tatango.com/blog/chevrolet-dealership-uses-sms-contests-to-generate-leads/
In this example, the dealership managed to build themselves a sizeable database of 4,000 leads which they could market back to.
In this Canadian automotive SMS case study, Prospect Expert – a bureau service for car dealerships uses SMS to decrease their appointment cancellations. (https://www.textmagic.com/customers/case-studies/prospectexpert/)
By extension MMS can also be used by car dealerships to drive car sales in particular. This Zupps dealership used MMS for their “biggest ever car sale event” to help build hype for their 4 day sales event: http://blog.mobipost.com.au/index.php/2015/10/27/increase-traffic-to-your-event-using-mms-zupps-mt-gravatt-case-study/
The Zupps event turned out to be the most successful event the dealer had hosted that year.
We would encourage more car dealers to use MMS to help promote their sales events. MMS marketing has proven successful for many car dealerships already. It makes sense – purchasing a new car is an emotive experience and imagery has been shown to stimulate areas of the brain which heighten our emotions.
This Lamborghini dealer used MMS too promote their launch event, which lead to the event being oversubscribed on the night: (http://blog.mobipost.com.au/index.php/2016/03/09/save-the-date-for-your-next-event-with-mms-lamborghini-brisbane-case-study/)
Other applications for MMS for car dealerships might be to setup an auto-responder in the car yard where potential buyers can text in a registration number and receive an MMS on their smart phone with a photo of the vehicle, key specs on the car and potentially a sales persons contact details – very useful for late night browsers. Or setup an alert service for used car sales, whereby potential buyers receive MMS alerts of cars that match their criteria.
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If you have any other comments or questions, or would like to share your own successes with MMS in the automotive industry, then free to leave a reply in the comment box below.