Author Archives: Thirdscreen

Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It … Continue reading

Posted in Loyalty, MMS, Mobile Marketing | Leave a comment

How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications. Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of … Continue reading

Posted in Mobile Marketing | Leave a comment