The power of using imagery and visuals in your marketing and brand communications is well known. The Visual Teaching Alliance (http://visualteachingalliance.com/) gives us some insights into how the brain processes images. They report for example that;
· The brain can see images that last for just 13 milliseconds
· Our eyes can register 36,000 visual images per hour
· Visuals are processed 60,000X faster in the brain than text
Little wonder then, that we see MMS with its ability to include a visual component delivering more effective results than plain text – SMS.
Oleksiy Kuryliak – a Marketing Consultant & Startups Advisor (and Founder of Rioks Intelligent Marketing Solutions) on Techinasia reported, “On average, a MMS message has a 15% higher click through rate, a 20% less likely chance of causing someone to unsubscribe from a messaging list, and MMS content is 4 times more likely to be shared on social media.” https://www.techinasia.com/talk/faq-mmssms-marketing
The growth of media and social platforms like YouTube, Instagram, Snapchat and others can likely be attributed to having an underlying visual element. Other social platforms like Twitter that were once very much text based now include far more visuals in their streams.
This very simple illustration courtesy of the Uberflip blog (source here: https://hub.uberflip.com/blog/show-don-t-tell-here-s-why-your-brand-needs-visual-content) illustrates just how more quickly we can process visual information versus text.
What has greater impact and stimulates your emotions more? Hearing your favourite song on the radio or seeing the video of the same song with all of the artist’s visual cues and emotional reactions? Shift (http://info.shiftelearning.com/blog/bid/350326/Studies-Confirm-the-Power-of-Visuals-in-eLearning) report that visuals cause faster and stronger reactions than words.
It makes sense then that including visuals in your marketing messages (something MMS is very good at) – not only will help to deliver better results, but will also aid with brand recall and motivating customers to take action….all with the power of visuals.
If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.
If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.
To request a copy of our MMS API documentation, use our request page here.
If you have any other comments or questions, or would like to share your own successes with MMS or visual marketing, then free to leave a reply in the comment box below.