Category Archives: Mobile Marketing

Where is MMS in your Chatbot Strategy?

Unless you’ve been disconnected from the Internet for an extended period of time, no doubt you will have heard some of the buzz about Chatbots.  Chatbots are big news right now. A Forbes article published recently, refers to a Forrester … Continue reading

Posted in Mobile Marketing | Leave a comment

Spotlight on Fashion and Beauty Brand Marketing with MMS

In an earlier article we discussed the use of MMS in the retail sector. Extending that thought further is the use of MMS for fashion and beauty brands. It makes perfect sense that fashion and beauty brands, or indeed the … Continue reading

Posted in Mobile Marketing | Leave a comment

MMS – Not just for broadcast (Use Cases)

When discussing the applications for MMS most customers tend to think about broadcast applications: event promotions, MMS sales offers, seasonal marketing MMS campaigns, sending vouchers, ticketing via MMS and more. What is less well known, is the ability to receive … Continue reading

Posted in Mobile Marketing | Leave a comment

Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It … Continue reading

Posted in Loyalty, MMS, Mobile Marketing | Leave a comment

How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications. Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of … Continue reading

Posted in Mobile Marketing | Leave a comment