Category Archives: Strategic Marketing

For strategies in targeting your audience through a variety of devices; this section will point you in the right direction.

5 Mobile Marketing Mistakes – and How to Fix Them [Infographic]

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern … Continue reading

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Mobile lessons learned from 2014 holiday shopping season

Mobile Commerce Daily goes through 2014 with a fine toothed comb to determine what were the ultimate lessons we should take away and utilize in retail. Continue reading

Posted in Mobile Site, Multi-Screen, Smartphones, Strategic Marketing | Leave a comment

The Top Three Mobile Marketing Trends to Watch in 2015

As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading

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The degree of differences between age groups and devices

Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.

Read here to see the predominate device that each age segment spends their time on. Continue reading

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8 case studies where mobile marketing actually worked

Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading

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