Category Archives: Strategic Marketing

For strategies in targeting your audience through a variety of devices; this section will point you in the right direction.

Visual Marketing – Another good reason to use MMS

Undoubtedly today’s business and marketing communications is all about being visual. The growth of social media, smartphones and use of visual marketing is ensuring visual content is more dynamic and versatile than ever before. We touched on using MMS to … Continue reading

Posted in MMS, Mobile Advertising, Mobile Marketing, Smartphones, Strategic Marketing | Leave a comment

MMS helps to drive new BM3 launch

We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns. In previous articles in this blog we’ve touched on a number of industries including … Continue reading

Posted in MMS, Mobile Advertising, Mobile Marketing, Smartphones, Strategic Marketing | Tagged | Leave a comment

The seasonal fluctuations on the usage of MMS

CTIA, the U.S. organisation which represents the wireless communications industry in the U.S. recently released their “Wireless Snapshot 2017” Report. The report details the continual explosive growth of wireless data.  The report also specifically mentions MMS where traffic rose 27.2 … Continue reading

Posted in MMS, Mobile Advertising, Mobile Marketing, Strategic Marketing | Leave a comment

5 Mobile Marketing Mistakes – and How to Fix Them [Infographic]

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern … Continue reading

Posted in Mobile Marketing, Mobile Search, Strategic Marketing, Technology | Leave a comment

Mobile lessons learned from 2014 holiday shopping season

Mobile Commerce Daily goes through 2014 with a fine toothed comb to determine what were the ultimate lessons we should take away and utilize in retail. Continue reading

Posted in Mobile Site, Multi-Screen, Smartphones, Strategic Marketing | Leave a comment