Category Archives: Strategic Marketing

For strategies in targeting your audience through a variety of devices; this section will point you in the right direction.

The Top Three Mobile Marketing Trends to Watch in 2015

As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading

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The degree of differences between age groups and devices

Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.

Read here to see the predominate device that each age segment spends their time on. Continue reading

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8 case studies where mobile marketing actually worked

Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading

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Mobile increasingly the only tool used in purchasing decisions

Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics. Continue reading

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Multi-channel marketing: Starbucks you are doing it right

Want to know what works for the big guys in multi-channel marketing? Mobile Commerce Daily present how Starbucks combine social, digital, SMS and MMS to connect with their audiences and create fantastic campaigns that drive engagement. Continue reading

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