Tag Archives: multi-screen

What retailers must do content-wise to adapt to the rapid shift to mobile

Mobile devices have shifted average daily Internet usage from 6-8 hours a day, mostly driven by work, to 12-16 hours a day, mostly driven by consumer and social activity. An article from Mobile Commerce Daily. Continue reading

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8 Reasons to Back Mobile Marketing

Many mobile marketers may go on about how beneficial mobile marketing is to your business but may not tell you the reasons behind it. This article from Search Engine People have compiled 8 facts told on the regular and has backed them up with 18 stats. Read and see how you can implement these facts into your next campaign. Continue reading

Posted in Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen, Smartphones, Strategic Marketing, Technology | Tagged , , , , , , , , | Leave a comment

5 questions every business should address on mobile strategy from Google

Here we are looking at the key points that Google raises, mainly the 5 questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area. Continue reading

Posted in App Development, Loyalty, Mobile Advertising, Mobile Marketing, Multi-Screen, Smartphones, Strategic Marketing, Technology | Tagged , , , , , , , , | Leave a comment