Category Archives: App Development

3 Tips For Mobile App Success

Here are some tips from MediaPost to ensure that your app is effectively working to achieve the best results possible. Continue reading

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Smartphone addiction that is here to stay

Smartphones have quickly been adopted into our lives and we are enjoying the convenience it has brought us. This is a post from SmartPlanet going over the many uses and advantages of mobile marketing. Continue reading

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29% Buy Through An App, 46% From Mobile Web Site

This is a great article from MediaPost that shows why you need to ensure your multi-channel strategy is working as you may miss out on customers. Plenty of people search on their mobile devices but a high percentage of people are also buying. Ensure your sites and apps are working to have optimal purchasing behaviour for your potential customers. Continue reading

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Why you need a multi-screen strategy

We love switching from our smartphone to our tablet to our PC and then back to our smartphone all in a very short space of time. This is why you need to have a multi-screen strategy to reach your desired audiences. To prove this all, here are some great stats on the many devices and platforms we use day to day. Continue reading

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Big money will be spent during the holiday season via mobile devices

This year it is expected that there will be plenty of purchases being spent through mobile and other devices. The report from Hipcricket broken down for us through Mobile Commerce Daily shows that there will be plenty of money being spent through mobile but also time will be spent reading product reviews, research products, finding best prices and coupon searches. Continue reading

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5 questions every business should address on mobile strategy from Google

Here we are looking at the key points that Google raises, mainly the 5 questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy\’s own research and understanding within each area. Continue reading

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Quick tips in Mobile App Marketing [Podcast]

Greg Hickman provides some great insights that supports the infographic attached in the world of Mobile App Marketing. Have a listen and apply it to your mobile marketing. Continue reading

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Have you got a mobile site yet?

Plenty of businesses have already set up mobile-sites and apps, so why haven\’t you? If your site is not mobile ready or takes too long to load will increase site abandonment. Ensure that you a) are mobile ready and b) your site load times are quick as we are impatient people who want our search results now. Continue reading

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Smartphone user study shows mobile movement under way

Take a look at these stats and make sure that mobile is locked in for your next marketing strategy. Continue reading

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