Category Archives: Mobile Advertising

Why you need a multi-screen strategy

We love switching from our smartphone to our tablet to our PC and then back to our smartphone all in a very short space of time. This is why you need to have a multi-screen strategy to reach your desired audiences. To prove this all, here are some great stats on the many devices and platforms we use day to day. Continue reading

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Big money will be spent during the holiday season via mobile devices

This year it is expected that there will be plenty of purchases being spent through mobile and other devices. The report from Hipcricket broken down for us through Mobile Commerce Daily shows that there will be plenty of money being spent through mobile but also time will be spent reading product reviews, research products, finding best prices and coupon searches. Continue reading

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5 questions every business should address on mobile strategy from Google

Here we are looking at the key points that Google raises, mainly the 5 questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy\’s own research and understanding within each area. Continue reading

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Have you got a mobile site yet?

Plenty of businesses have already set up mobile-sites and apps, so why haven\’t you? If your site is not mobile ready or takes too long to load will increase site abandonment. Ensure that you a) are mobile ready and b) your site load times are quick as we are impatient people who want our search results now. Continue reading

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Top mobile activities include texting and browsing the internet

These stats are brought to you by e-Marketer who are providing some great stats to keep in mind when you are thinking about your next targeted mobile campaign.

Biggest thing to come out of this report: Singles Keep Their Smartphones Close at Hand Continue reading

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Smartphone user study shows mobile movement under way

Take a look at these stats and make sure that mobile is locked in for your next marketing strategy. Continue reading

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7 Reasons You Should Consider A Mobile Strategy

Mobile hasn\’t become a buzzword over the last couple years for no reason. It\’s driving traffic and boosting revenue for businesses who take their mobile strategy seriously. Here\’s an infographic from SlickText.com to prove why mobile should be apart of your marketing efforts. Continue reading

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Mobile is still growing

Mobile has not yet finished growing, evolving and developing. These stats from Mashable prove it, have a look for yourself. Continue reading

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