Category Archives: Multi-Screen

Take advantage of consumers using mobile to purchase

Increasingly, consumers are using various devices to not only to search but also purchase. This report from Unique Digital and YouGov shows how we are more inclined to use mobile to buy. Continue reading

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Mobile, the only other media we spend more time then TV

Mobile has become increasingly prevalent due to the fact that our mobiles are carried with us all the time. Lucie Kruger an author on Jeff Bullas blog shows us why you need to get involved in mobile marketing sooner rather than later. Continue reading

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What do millennials say about mobile and how will this affect you?

What do millennial’s say about mobile and how will this affect you? Article presented by SBS highlighting how technology has completely shaped the way young people react to businesses with a mobile a presence- note 14% wouldn’t do business with a company that doesn’t have a mobile site or app. Continue reading

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More digital video ad views come via smartphones than ever before

It is not just here in Australia that video content is being played more frequently on our smartphones and tablets, but in the UK too. eMarketer breaks down the UK market and what device is receiving more views. Continue reading

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Apple releases, was it what you expected?

Everyone is buzzing with the new iPhone 6, iPhone Plus and Apple Watch releases.

Was it what you expected? Tell us in the comments! Continue reading

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Apps account for 7 out of every 8 mins of media consumption on mobile devices

Are you solely an app user? You are not alone. A new study presented by TechCrunch show that 1:2 people are consuming digital media with apps alone. Not only that, but 7 out of every 8 minutes of media consumption is done on media devices.

See here for more info. Continue reading

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Smartphones, tablets or TV: How do we consume media in 2014?

TV is still important to us, however there is a rise in other devices taking preference in how we consume media. Below is eConsultancy follow up on how society is consuming media. Continue reading

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How much mobile is too much mobile?

Smartphones, mobiles, devices, they are all becoming/are already a natural occurrence and it here to stay.

If what below sounds like you, you are not alone. Article presented by Mashable. Continue reading

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Report: 38% of Online Retail Traffic Comes from Smartphones and Tablets

How do you shop? Increasingly, people are using their smartphone and tablets over their PCs to shop for clothes, cars, home wares, just about everything! This is why it is essential to have your site optimized for the various platforms people are using to browse your business. Continue reading

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Mobile Use And The New Customer Experience

A customer should be able contact your business where ever they are. Being able to connect with a business when they are on the move means you are providing a service to the customer that the customer values. Article presented … Continue reading

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