Category Archives: Multi-Screen

Mobile is now, the future and beyond

Earlier this month, Nielsen released a study showing what has been happening in the world of mobile as well as what is expected in the future. Continue reading

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Why you need to be thinking: Mobile First

Your mobile phone is no longer an after thought. It is usually the first thing that you pick up in the morning and the last thing you put down when you go to bed. This is why a mobile strategy needs to be considered to really engage with your audience and generate results. See here where Loyalty Lab take on why you need to be thinking \’mobile-first\’. Continue reading

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The degree of differences between age groups and devices

Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.

Read here to see the predominate device that each age segment spends their time on. Continue reading

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4 ways wearables will transform the healthcare experience

The shift of wearables may be the future of “smart” devices.

Do you think the trend will survive? Will it make for better digital experiences? Would love to hear your thoughts in the comments! Continue reading

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Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

Marketing Land gives a quick recap of ShareThis research report on the rapid increase of sharing on social sites via mobile. Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported … Continue reading

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Mobile Is More Than a Channel

We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading

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30% Are Exclusive Mobile Shoppers

Are you one of the 30%? Increasingly people are using their smartphones exclusively to shop online. This is why it is essential for any business to have a mobile-ready site. Continue reading

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Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking

What device are you reading this off? Mobile? You aren\’t the only one. Mobile consumption is growing whilst everything else seem to be decreasing in use. Here is Business Insiders take on where the consumers go, so does the money. Continue reading

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For Entertainment Lovers, Spotlight Is on Mobile

People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading

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How Mobile Changed the Game – and Questions About Its Future

Great article from Time. Shows how far mobile has come and how far there is to go. What do you think is next for mobile? Continue reading

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