-
Recent Posts
Recent Comments
Archives
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- June 2013
- May 2013
Categories
Meta
Category Archives: Multi-Screen
Mobile is now, the future and beyond
Earlier this month, Nielsen released a study showing what has been happening in the world of mobile as well as what is expected in the future. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
Leave a comment
Why you need to be thinking: Mobile First
Your mobile phone is no longer an after thought. It is usually the first thing that you pick up in the morning and the last thing you put down when you go to bed. This is why a mobile strategy needs to be considered to really engage with your audience and generate results. See here where Loyalty Lab take on why you need to be thinking \’mobile-first\’. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
Tagged mobile-first
Leave a comment
The degree of differences between age groups and devices
Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.
Read here to see the predominate device that each age segment spends their time on. Continue reading
4 ways wearables will transform the healthcare experience
The shift of wearables may be the future of “smart” devices.
Do you think the trend will survive? Will it make for better digital experiences? Would love to hear your thoughts in the comments! Continue reading
Posted in Multi-Screen, Smartphones, Technology
Leave a comment
Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter
Marketing Land gives a quick recap of ShareThis research report on the rapid increase of sharing on social sites via mobile. Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported … Continue reading
Mobile Is More Than a Channel
We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading
30% Are Exclusive Mobile Shoppers
Are you one of the 30%? Increasingly people are using their smartphones exclusively to shop online. This is why it is essential for any business to have a mobile-ready site. Continue reading
Posted in Mobile Marketing, Mobile Search, Multi-Screen, Smartphones
Leave a comment
Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking
What device are you reading this off? Mobile? You aren\’t the only one. Mobile consumption is growing whilst everything else seem to be decreasing in use. Here is Business Insiders take on where the consumers go, so does the money. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
Leave a comment
For Entertainment Lovers, Spotlight Is on Mobile
People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading
How Mobile Changed the Game – and Questions About Its Future
Great article from Time. Shows how far mobile has come and how far there is to go. What do you think is next for mobile? Continue reading