Category Archives: Strategic Marketing

For strategies in targeting your audience through a variety of devices; this section will point you in the right direction.

Smartphone user study shows mobile movement under way

Take a look at these stats and make sure that mobile is locked in for your next marketing strategy. Continue reading

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7 Reasons You Should Consider A Mobile Strategy

Mobile hasn\’t become a buzzword over the last couple years for no reason. It\’s driving traffic and boosting revenue for businesses who take their mobile strategy seriously. Here\’s an infographic from SlickText.com to prove why mobile should be apart of your marketing efforts. Continue reading

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Mobile marketing: not just the simple SMS.

To make the most out of your mobile marketing campaigns, you need to use various techniques and channels to connect to your audience.

Business to Community has provided us with great insights to help you engage with your audience and get the best results out of your next mobile marketing campaign. Continue reading

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Mobile the boost loyalty programs need

Here is a great article grabbed from BizReport.

Main points as follows:

Why loyalty programs are the way forward
The need to pinpoint when members of loyalty programs become disinterested and unsubscribe and;
Shows how consumers want to be engaged by their loyalty programs across one or more channels. Continue reading

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Technology And Why It Needs To Be Embraced

Here\’s a great article from Weekly Fitness Challenge that provides us with some vital information on the fitness industry and how we go about assessing the business. In short, let\’s embrace technology! Continue reading

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Why is Rich Media Messaging Making Direct Mail Marketing Obsolete?

For the few that haven’t gotten on to the trend of using mobile to market and still are using direct marketing as a method, pay attention to this nugget of info from Business2Community. Continue reading

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