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Category Archives: Technology
Mobile Use And The New Customer Experience
A customer should be able contact your business where ever they are. Being able to connect with a business when they are on the move means you are providing a service to the customer that the customer values. Article presented … Continue reading
Posted in Mobile Marketing, Mobile Search, Multi-Screen, Technology
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Mobile is now, the future and beyond
Earlier this month, Nielsen released a study showing what has been happening in the world of mobile as well as what is expected in the future. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
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Why you need to be thinking: Mobile First
Your mobile phone is no longer an after thought. It is usually the first thing that you pick up in the morning and the last thing you put down when you go to bed. This is why a mobile strategy needs to be considered to really engage with your audience and generate results. See here where Loyalty Lab take on why you need to be thinking \’mobile-first\’. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
Tagged mobile-first
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Why Mobile Health Technologies Haven\’t Taken Off (Yet)
There is a marketplace for mHealth, but will people adopt the implementation? Will people accept the “non-traditional physician-patient encounters”? Read below to see what the future has instore for mobile health application and activities. Continue reading
The degree of differences between age groups and devices
Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.
Read here to see the predominate device that each age segment spends their time on. Continue reading
4 ways wearables will transform the healthcare experience
The shift of wearables may be the future of “smart” devices.
Do you think the trend will survive? Will it make for better digital experiences? Would love to hear your thoughts in the comments! Continue reading
Posted in Multi-Screen, Smartphones, Technology
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Mobile Is More Than a Channel
We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading
Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking
What device are you reading this off? Mobile? You aren\’t the only one. Mobile consumption is growing whilst everything else seem to be decreasing in use. Here is Business Insiders take on where the consumers go, so does the money. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
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How Mobile Changed the Game – and Questions About Its Future
Great article from Time. Shows how far mobile has come and how far there is to go. What do you think is next for mobile? Continue reading
8 case studies where mobile marketing actually worked
Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading