How MMS helped influence the U.S. Presidential Campaign

We are always on the lookout innovative use cases utilising MMS.

On an international level, it is pleasing to see the use of MMS in a number of industries including automotive – as highlighted in our recent article from the UK.

One of the more interesting case studies that crossed our desk, was how personalised video and picture MMS messages were used in 2016 Presidential Campaign.

Both the Donald Trump and Hilary Clinton camps used MMS in the final weeks of the 2016 Presidential Campaign.  Personalised video text messages were sent to voters based on their geographical location and issues that they most cared about.

Skycore in the U.S. provide a web based mobile messaging platform that facilitates the sending of SMS, MMS and RCS messages.

Skycore detail the use of MMS in the U.S. Presidential Campaign in their Infographic and case study here;

https://www.skycore.com/blog/video-text-messaging-political-campaigns/

Picture: Courtesy Skycore https://www.skycore.com/

Approaching Election Day, Trump sent an MMS message almost every day. He was the first US presidential candidate to use MMS with a video. His videos were of him (and Ivanka once) speaking directly to his voters for 25 seconds urging them to donate and vote.

Undoubtedly, there was plenty of marketing happening on social media platforms for the Presidential Campaign as well – but MMS, with its superior cut-through in getting messages directly to voters phones (on issues that mattered most to them) – must also have had the desired effect.

It is surprising that Australian political parties are not utilising MMS in their own campaigns.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Visual Marketing – Another good reason to use MMS

Undoubtedly today’s business and marketing communications is all about being visual.

The growth of social media, smartphones and use of visual marketing is ensuring visual content is more dynamic and versatile than ever before.

We touched on using MMS to make a good impression in one of our more recent articles, plus we also have touched on the use of imagery in marketing in an earlier article.

Curatti, who have a group of specialised editors and who publish some of the most up-to-date and relevant content recently posted an article on the growing importance of visual marketing.  The full post can be seen here;

https://curatti.com/visual-marketing-2/

Image: Courtesy of Curatti

One of the interesting statistics in the Curatti article is the study that showed that 67% of consumers were persuaded by verbal presentations that had accompanying visuals.

The article also discussed the use of GIFs – something which MMS is very good at.

Furthermore, the statistics quoted in the article from Buffer, indicate that tweets with images get significantly more clicks, favourites and retweets compared to posts without images.

It makes perfect sense then, that MMS – with the ability to include animated GIFs is going to see much greater engagement and sharing than simple, plain text.

So why get left behind?

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with visual marketing or MMS, then free to leave a reply in the comment box below.

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MMS helps to drive new BM3 launch

We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns.

In previous articles in this blog we’ve touched on a number of industries including automotive.

It is pleasing to see the use of MMS in the automotive sector internationally as well.

The Heckford Advertising agency in the UK are a good example – they used SMS/MMS for the Lloyd Motor Group (a UK based motor group that represent multiple luxury automotive brands) to advertise the new BMW 3 Series.  The campaign encouraged recipients to share the new launch with friends and family.

It is another great example of using MMS, with its ability to enhance and extend the imagery used in other digital channels with a direct mobile message to potential customers.

Heckford document the SMS/MMS case study in their Lloyd Motor Group case study here;

https://hkfd.co.uk/case-studies/lloyd-motor-group/

Imagery: Courtesy of Heckford – https://hkfd.co.uk/

For more on Heckford please see;

https://hkfd.co.uk/

At Thirdscreen in Australia, we also see numerous automotive agencies and brands utilising the benefits of MMS in their marketing efforts.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Like Social Media use MMS to make a good first impression

Image: Courtesy: isyourimageworking.com

Earlier in the year, the team at Adobe Creative Cloud posted an article on their blog titled, “Image Is Everything: Making a Good First Impression on Social Media” which discussed the use of social media to reach customers and build your brand.

The article goes on to discuss the power of using visuals and discusses the use of various social platforms.

The full article link is below;

https://blogs.adobe.com/creativecloud/image-is-everything-making-a-good-first-impression-on-social-media/

The really interesting part of the article is the advice Adobe Creative Cloud provide around distinguishing your messages with creative designs incorporating the clever use of colours, imagery and animations, including GIFs.

No doubt, many of the concepts discussed in the article also apply to MMS messaging.  The more enticing your MMS messages are, the more likely they are to be forwarded onto friends, or shared on social media. And the advice in the article around correctly branding your message hold true for MMS messages as well.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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South African subscribers of Rate ‘n Date can have their looks rated by MMS

In an earlier blog article we discussed the usage of MMS for a number of “inbound” or “incoming” MMS use cases.

So the application here is that the customer or consumer takes a photo on their smart phone and sends the MMS to a suitable destination.

A number of business-focused use cases were discussed in our earlier blog article – however, this type of technology can of course be used in consumer-facing mobile services.

An interesting consumer service launched in South Africa last year by Cointel in association with LuckyMobile called Rate ‘n Date, allows interested people to send in an MMS photo of themselves and have their photos rated by other users on a scale of 1 to 10.  Granted, this is not the type of application for everyone, but an interesting use of MMS nonetheless!

Once the subscribers send in their MMS, they receive a WAP link enabling them to log into Rate ‘n Date to view their current scores.

The LuckyMobile Rate ‘n Date MMS service is detailed in the South African ITWeb Telecoms newsletter here;

http://www.itweb.co.za/index.php?option=com_content&view=article&id=114394:cellphone-cellphone-in-my-hand-whos-the-fairest-in-the-land&catid=260

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS or mobile provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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