Tag Archives: multi-channel

Multi-channel marketing: Starbucks you are doing it right

Want to know what works for the big guys in multi-channel marketing? Mobile Commerce Daily present how Starbucks combine social, digital, SMS and MMS to connect with their audiences and create fantastic campaigns that drive engagement. Continue reading

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29% Buy Through An App, 46% From Mobile Web Site

This is a great article from MediaPost that shows why you need to ensure your multi-channel strategy is working as you may miss out on customers. Plenty of people search on their mobile devices but a high percentage of people are also buying. Ensure your sites and apps are working to have optimal purchasing behaviour for your potential customers. Continue reading

Posted in App Development, Mobile Marketing, Mobile Search, Multi-Screen, Smartphones, Strategic Marketing, Technology | Tagged , , , , | Leave a comment