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Tag Archives: multi-channel
Multi-channel marketing: Starbucks you are doing it right
Want to know what works for the big guys in multi-channel marketing? Mobile Commerce Daily present how Starbucks combine social, digital, SMS and MMS to connect with their audiences and create fantastic campaigns that drive engagement. Continue reading
29% Buy Through An App, 46% From Mobile Web Site
This is a great article from MediaPost that shows why you need to ensure your multi-channel strategy is working as you may miss out on customers. Plenty of people search on their mobile devices but a high percentage of people are also buying. Ensure your sites and apps are working to have optimal purchasing behaviour for your potential customers. Continue reading