Monthly Archives: May 2014

Our Smartphones Are Making Live TV Better Than Ever

Posted on May 29, 2014 by Thirdscreen Marketing

The history of the Internet is one of lonely- people trying to find on another. Consider: Compu-serve, AOL, Myspace, – Google, Facebook, Twitter, Whats-App.

Ultimately, they\’re all about communicating with others. We look into a glowing screen and see something human. But the best of these services let something human look back at us. And when technology just melts away, it almost feels like we\’re not alone. Continue reading →

Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology | Leave a comment

What do consumers really think when using your app?

Posted on May 22, 2014 by Thirdscreen Marketing

Mobile apps aren\’t just about shopping anymore, they provide for a bigger picture and a holistic perception of the brand. Below is Retail Dive analysis on Internet Retailer data showing what consumers think when using apps and how it affects their shopping online and in-store. Continue reading →

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More than 70% of digital coupon users will use a mobile device to redeem a discount in 2014

Posted on May 7, 2014 by Thirdscreen Marketing

Digital coupon adoption rates are on the rise with many consumers using coupons with their tablets and smartphones. It is also forecast that coupon audience will post double-digit growth rates annually through 2016. Continue reading →

Posted in Mobile Marketing | Leave a comment