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Monthly Archives: November 2013
29% Buy Through An App, 46% From Mobile Web Site
This is a great article from MediaPost that shows why you need to ensure your multi-channel strategy is working as you may miss out on customers. Plenty of people search on their mobile devices but a high percentage of people are also buying. Ensure your sites and apps are working to have optimal purchasing behaviour for your potential customers. Continue reading
8 Reasons to Back Mobile Marketing
Many mobile marketers may go on about how beneficial mobile marketing is to your business but may not tell you the reasons behind it. This article from Search Engine People have compiled 8 facts told on the regular and has backed them up with 18 stats. Read and see how you can implement these facts into your next campaign. Continue reading
Why you need a multi-screen strategy
We love switching from our smartphone to our tablet to our PC and then back to our smartphone all in a very short space of time. This is why you need to have a multi-screen strategy to reach your desired audiences. To prove this all, here are some great stats on the many devices and platforms we use day to day. Continue reading