Category Archives: App Development

7-Eleven stirs up beverage purchases with new in-app loyalty platform

Here Mobile Commerce Daily show you how 7-Eleven incorporate a new in-app loyalty program. Continue reading

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7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

Jeff Bullas blog always has great insights into the mobile marketing world, and here is no different. Read here to see what are his top 7 predictions for this years mobile marketing trends. Continue reading

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Banks to allow account access using fingerprint tech

Here BBC report on how two banks will be allowing fingerprint identification to access their accounts at the bank. Continue reading

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Eight out of 10 retailers to increase mobile budgets in 2015

With mobile on the rise it only makes sense for companies to be putting more money into their budgets. See here for Mobile Commerce Daily’s take on how retailers will use mobile to their advantage in 2015. Continue reading

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How accurate were last years predictions for mobile in tech 2014?

Every year there are predictions thrown around to see what new technologies will come about and revolutionize the way we do things. Here is a list from EzTexting showing which ones came true and which ones fell short. Continue reading

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10 Incredible Mobile Marketing Stats 2015 [INFOGRAPHIC]

The average media consumption for one person is 7 hours of which 1.8 hours is spent on a mobile. This is just one of the more prominent stats from Text Marketer that shows that 2015 will be another big year for mobile. Continue reading

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Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the¬†Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a … Continue reading

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Can Mobile Rule the Ad World?

This article from AdWeek is putting mobile, the small screen, front and center where it belongs. See here why mobile should be highly considered over other alternatives. Continue reading

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Retailers Brace for Black Friday and Cyber Monday

The most important thing to take away from this post by Neilsen is the fact that both men and women will plan to search and shop on America’s biggest shopping day of the year across various platforms. Read below to find out the exact breakdowns. Continue reading

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The 3 New Realities of Local Retail

For most industries to stay competitive it is all about keeping up with the times and integrating technology into the systems already in place. Here shows 3 ways digital will be integrated into the retail sector for local businesses. Continue reading

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