Monthly Archives: June 2014

Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking

Posted on June 23, 2014 by Thirdscreen Marketing

What device are you reading this off? Mobile? You aren\’t the only one. Mobile consumption is growing whilst everything else seem to be decreasing in use. Here is Business Insiders take on where the consumers go, so does the money. Continue reading →

Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology | Leave a comment

For Entertainment Lovers, Spotlight Is on Mobile

Posted on June 19, 2014 by Thirdscreen Marketing

People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading →

Posted in Mobile Advertising, Mobile Search, Multi-Screen, Smartphones | Leave a comment

3 mobile marketing trends that did not live up to the hype

Posted on June 12, 2014 by Thirdscreen Marketing

This article is presented by eConsultancy picked three disappointments in the mobile game. Have a look to see if you too thought they were a promising player in the mobile world. Continue reading →

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How Mobile Changed the Game – and Questions About Its Future

Posted on June 11, 2014 by Thirdscreen Marketing

Great article from Time. Shows how far mobile has come and how far there is to go. What do you think is next for mobile? Continue reading →

Posted in Mobile Advertising, Mobile Marketing, Multi-Screen, Technology | Leave a comment

8 case studies where mobile marketing actually worked

Posted on June 10, 2014 by Thirdscreen Marketing

Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading →

Posted in Mobile Marketing, Smartphones, Strategic Marketing, Technology | Leave a comment

Mobile increasingly the only tool used in purchasing decisions

Posted on June 4, 2014 by Thirdscreen Marketing

Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics. Continue reading →

Posted in Mobile Marketing, Multi-Screen, Smartphones, Strategic Marketing | Leave a comment