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Category Archives: Multi-Screen
Six useful mobile marketing case studies
Econsultancy is one of the more valuable blogs out there who help show you how your business can incorporate mobile marketing into your business development strategy. Here are 6 great case studies. Continue reading
Mobile Shopping: 49% Research Products, Compare Prices
MediaPost allows people to stay up to date with what is going on in the world of mcommerce.
Here they tell us that smartphones continue to have a strong influence when consumers are making a decision instore. Click here for more. Continue reading
Posted in Mobile Site, Multi-Screen, Smartphones, Technology
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Eight out of 10 retailers to increase mobile budgets in 2015
With mobile on the rise it only makes sense for companies to be putting more money into their budgets. See here for Mobile Commerce Daily\’s take on how retailers will use mobile to their advantage in 2015. Continue reading
Posted in App Development, Multi-Screen, Smartphones
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Mobile lessons learned from 2014 holiday shopping season
Mobile Commerce Daily goes through 2014 with a fine toothed comb to determine what were the ultimate lessons we should take away and utilize in retail. Continue reading
Posted in Mobile Site, Multi-Screen, Smartphones, Strategic Marketing
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Here is what 250 marketing leaders think of the mobile marketing strategy
Want to know if your mobile strategy is in line with other businesses in your industry? Look here as Marketing Profs breaks down a survey from 250 marketing leaders who weigh in on the mobile debate. Continue reading
Posted in Mobile Marketing, Mobile Search, Multi-Screen, Smartphones
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Media you would miss most
It is not surprising to see the breakdown of demographics who value smartphones over other traditional types of media.
Here BI Intelligence has given us an overview which shows that the younger generation are more likely to miss smartphones then TV and vice versa for adults. Continue reading
Can Mobile Rule the Ad World?
This article from AdWeek is putting mobile, the small screen, front and center where it belongs. See here why mobile should be highly considered over other alternatives. Continue reading
Retailers Brace for Black Friday and Cyber Monday
The most important thing to take away from this post by Neilsen is the fact that both men and women will plan to search and shop on America\’s biggest shopping day of the year across various platforms. Read below to find out the exact breakdowns. Continue reading
The 3 New Realities of Local Retail
For most industries to stay competitive it is all about keeping up with the times and integrating technology into the systems already in place. Here shows 3 ways digital will be integrated into the retail sector for local businesses. Continue reading
Posted in App Development, Multi-Screen, Smartphones
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23 mobile marketing stats you should utilise
Everyone loves a good list, and this one by Greg Hickman is a beauty. See here 23 mobile marketing stats that will motivate you into your next mobile campaign. Continue reading