Monthly Archives: December 2014

Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the¬†Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a … Continue reading

Posted in App Development, Loyalty, Mobile Marketing | Leave a comment

The Top Three Mobile Marketing Trends to Watch in 2015

As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading

Posted in Mobile Marketing, Smartphones, Strategic Marketing | Leave a comment

Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Three Steps for Brands to Succeed at Mobile Loyalty in the Future Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. … Continue reading

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Here is what 250 marketing leaders think of the mobile marketing strategy

Want to know if your mobile strategy is in line with other businesses in your industry? Look here as Marketing Profs breaks down a survey from 250 marketing leaders who weigh in on the mobile debate. Continue reading

Posted in Mobile Marketing, Mobile Search, Multi-Screen, Smartphones | Leave a comment

Media you would miss most

It is not surprising to see the breakdown of demographics who value smartphones over other traditional types of media.

Here BI Intelligence has given us an overview which shows that the younger generation are more likely to miss smartphones then TV and vice versa for adults. Continue reading

Posted in Mobile Advertising, Mobile Marketing, Multi-Screen, Smartphones | Leave a comment

Can Mobile Rule the Ad World?

This article from AdWeek is putting mobile, the small screen, front and center where it belongs. See here why mobile should be highly considered over other alternatives. Continue reading

Posted in App Development, Mobile Advertising, Mobile Search, Multi-Screen | Leave a comment