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Category Archives: Strategic Marketing
Visual Marketing – Another good reason to use MMS
Undoubtedly today’s business and marketing communications is all about being visual. The growth of social media, smartphones and use of visual marketing is ensuring visual content is more dynamic and versatile than ever before. We touched on using MMS to … Continue reading
MMS helps to drive new BM3 launch
We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns. In previous articles in this blog we’ve touched on a number of industries including … Continue reading
Posted in MMS, Mobile Advertising, Mobile Marketing, Smartphones, Strategic Marketing
Tagged automotive
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The seasonal fluctuations on the usage of MMS
CTIA, the U.S. organisation which represents the wireless communications industry in the U.S. recently released their “Wireless Snapshot 2017” Report. The report details the continual explosive growth of wireless data. The report also specifically mentions MMS where traffic rose 27.2 … Continue reading
5 Mobile Marketing Mistakes – and How to Fix Them [Infographic]
According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern … Continue reading
Mobile lessons learned from 2014 holiday shopping season
Mobile Commerce Daily goes through 2014 with a fine toothed comb to determine what were the ultimate lessons we should take away and utilize in retail. Continue reading
Posted in Mobile Site, Multi-Screen, Smartphones, Strategic Marketing
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The Top Three Mobile Marketing Trends to Watch in 2015
As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading
The degree of differences between age groups and devices
Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.
Read here to see the predominate device that each age segment spends their time on. Continue reading
8 case studies where mobile marketing actually worked
Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading
Mobile increasingly the only tool used in purchasing decisions
Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics. Continue reading
Multi-channel marketing: Starbucks you are doing it right
Want to know what works for the big guys in multi-channel marketing? Mobile Commerce Daily present how Starbucks combine social, digital, SMS and MMS to connect with their audiences and create fantastic campaigns that drive engagement. Continue reading