Monthly Archives: July 2014

Why you need to be thinking: Mobile First

Your mobile phone is no longer an after thought. It is usually the first thing that you pick up in the morning and the last thing you put down when you go to bed. This is why a mobile strategy needs to be considered to really engage with your audience and generate results. See here where Loyalty Lab take on why you need to be thinking ‘mobile-first’. Continue reading

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Why Mobile Health Technologies Haven’t Taken Off (Yet)

There is a marketplace for mHealth, but will people adopt the implementation? Will people accept the “non-traditional physician-patient encounters”? Read below to see what the future has instore for mobile health application and activities. Continue reading

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The degree of differences between age groups and devices

Are you surprised by the fact that people aged 18-24 spend more time on there smartphone over other mediums such as TV, tablet and PC? This is why it is essential that you assess which media channels are appropriate for your specific target market to get the most out of your marketing strategy.

Read here to see the predominate device that each age segment spends their time on. Continue reading

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4 ways wearables will transform the healthcare experience

The shift of wearables may be the future of “smart” devices.

Do you think the trend will survive? Will it make for better digital experiences? Would love to hear your thoughts in the comments! Continue reading

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Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

Marketing Land gives a quick recap of ShareThis research report on the rapid increase of sharing on social sites via mobile. Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported … Continue reading

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Mobile Is More Than a Channel

We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading

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30% Are Exclusive Mobile Shoppers

Are you one of the 30%? Increasingly people are using their smartphones exclusively to shop online. This is why it is essential for any business to have a mobile-ready site. Continue reading

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The Surprising Demographics Of Who Shops Online And On Mobile

It is worthwhile knowing who is spending most of their time online to shop, especially when considering your communication strategy. Below we see an exert from Business Insider showing who is spending the most online by age group. Time and … Continue reading

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