How MMS is being used to motivate activists (Daily Action Case Study)

As you know, at Thirdscreen we are always on the lookout for interesting use cases with MMS.

In a previous blog article we outlined how MMS was used by both Donald Trump and Hilary Clinton in the final weeks of the 2016 Presidential Campaign;

In the wake of the election result, many Americans were left feeling despondent.  One of those people was Laura Moser who decided that Daily Action was needed to address her frustrations.

Laura worked with Revolution Messaging who are a full-service agency dedicated to authentic digital story telling (across email, mobile and social media) for progressive causes, based in Washington DC, USA.

The idea behind Daily Action is very simple.  Firstly, to join the Daily Action team, subscribers simply have to text DAILY to a short code.

Each day subscribers to the program receive a brief text message, or MMS, telling them about one quick action.  Subscribers then press a number in the text, listen to a short message about the action they can take and are then routed to an agency or business who wants to hear from Daily Action.

MMS is used extensively for the Daily Action program that has now amassed 250,000 members and growing.

Here are some screen grabs from Daily Action showing some sample text and MMS messages;

Images: Courtesy, Revolution Messaging –

Daily Action is an interesting example of how MMS is being used to motivate concerned activists into taking action.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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