Category Archives: Loyalty

Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It … Continue reading

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7-Eleven stirs up beverage purchases with new in-app loyalty platform

Here Mobile Commerce Daily show you how 7-Eleven incorporate a new in-app loyalty program. Continue reading

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Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a … Continue reading

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Three Steps for Brands to Succeed at Mobile Loyalty in the Future Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. … Continue reading

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Best kept secret for promoting your next trade breakfast [Mitre 10 Case Study]

But how about using MMS, that allows you to incorporate images, photos or even video – would this make the results even better? Mitre 10 Torquay were using SMS to promote their trade brekkies (breakfasts) for trade clients. Recently they used MMS to invite their Trade Members list to their Trade Brekkie on the day which resulted with double the attendees that they usually get. Continue reading

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5 questions every business should address on mobile strategy from Google

Here we are looking at the key points that Google raises, mainly the 5 questions which it believes businesses need to ask themselves in relation to mobile marketing, and provide you with Econsultancy’s own research and understanding within each area. Continue reading

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Top mobile activities include texting and browsing the internet

These stats are brought to you by e-Marketer who are providing some great stats to keep in mind when you are thinking about your next targeted mobile campaign.

Biggest thing to come out of this report: Singles Keep Their Smartphones Close at Hand Continue reading

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Mobile the boost loyalty programs need

Here is a great article grabbed from BizReport.

Main points as follows:

Why loyalty programs are the way forward
The need to pinpoint when members of loyalty programs become disinterested and unsubscribe and;
Shows how consumers want to be engaged by their loyalty programs across one or more channels. Continue reading

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