Monthly Archives: February 2014

Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago

Posted on February 25, 2014 by Thirdscreen Marketing

Jon Steinberg in The Best of Medium Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the … Continue reading →

Posted in Multi-Screen, Smartphones, Technology | Tagged , | Leave a comment

65% Own a Smartphone, Armed for Commerce

Posted on February 21, 2014 by Thirdscreen Marketing

The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to get smartphones, which is now happening in a big way. Continue reading →

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4 Ways Your Mobile Marketing Needs To Change This Year

Posted on February 17, 2014 by Thirdscreen Marketing

Google\’s search technology is changing the way customers get information, and online marketers need to keep up. Continue reading →

Posted in Mobile Advertising, Mobile Marketing, Mobile Search, Strategic Marketing | Tagged , , , | Leave a comment

Making Sure Your Website Is Ready for Smartphones

Posted on February 12, 2014 by Thirdscreen Marketing

A smartphone is the new way of enabling word-of-mouth recommendations. Continue reading →

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Best kept secret for promoting your next trade breakfast [Mitre 10 Case Study]

Posted on February 5, 2014 by Thirdscreen Marketing

But how about using MMS, that allows you to incorporate images, photos or even video – would this make the results even better? Mitre 10 Torquay were using SMS to promote their trade brekkies (breakfasts) for trade clients. Recently they used MMS to invite their Trade Members list to their Trade Brekkie on the day which resulted with double the attendees that they usually get. Continue reading →

Posted in Loyalty, Mobile Advertising, Mobile Marketing | Tagged , , | Leave a comment