Monthly Archives: February 2014

Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago

Jon Steinberg in The Best of Medium Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the … Continue reading

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65% Own a Smartphone, Armed for Commerce

The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to get smartphones, which is now happening in a big way. Continue reading

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4 Ways Your Mobile Marketing Needs To Change This Year

Google\’s search technology is changing the way customers get information, and online marketers need to keep up. Continue reading

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Making Sure Your Website Is Ready for Smartphones

A smartphone is the new way of enabling word-of-mouth recommendations. Continue reading

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Best kept secret for promoting your next trade breakfast [Mitre 10 Case Study]

But how about using MMS, that allows you to incorporate images, photos or even video – would this make the results even better? Mitre 10 Torquay were using SMS to promote their trade brekkies (breakfasts) for trade clients. Recently they used MMS to invite their Trade Members list to their Trade Brekkie on the day which resulted with double the attendees that they usually get. Continue reading

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