Spotlight on MMS for convenience stores

As you know, at Thirdscreen we are always on the lookout for interesting use cases with MMS.

On an international level, it is pleasing to see the use of MMS in a number of industries including automotive – as highlighted in our recent article from the UK.

It seems MMS is alive and well in the U.S. as well and one industry sector who has seen great results with MMS marketing is convenience stores.

A group of convenience stores in Middle-Tennessee have introduced MMS to their current SMS program and found that the MMS messages get greater attention and improved redemption rates for their product offers.

An offer on Free King Size Snickers Bars using MMS to help increase foot traffic for example, ended up becoming their third best campaign ever.

TL Connects is a U.S. based company who work with restaurants and retailers to improve their marketing, communications and customer loyalty.

TL Connects document the convenience store case study here;

http://tlconnects.com/mms-marketing/

Picture: Courtesy TL Connects http://tlconnects.com/

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

Posted in Mobile Marketing | Leave a comment

Boost your brand awareness using MMS

When using SMS and MMS advertising, marketers will often want to compare the value of MMS over SMS for brand awareness.

Previously, we’ve looked at the value of MMS messaging to make a good first impression in an earlier article.

Plus we’ve also covered in an article just last month, how visual marketing can improve sharing and engagement.

So does MMS really increase brand awareness when compared to SMS?

Well as it turns out, there have been some independent studies done – which measured the effectiveness and differences in brand awareness, of both SMS and MMS.

Some years ago, the Internet Advertising Bureau in the UK did a study to test consumer attitudes towards SMS and MMS advertising.  Run in conjunction with the Direct Marketing Institute (DMA) and Marks & Spencer retailer, the study included three “cells”:

  • Control cell
  • MMS advertising cell
  • SMS advertising cell

Image: Courtesy IAB UK

The results?

Firstly it showed that 74% of consumers would opt-in to receive SMS or MMS adverts, given the right incentives.  (No great surprise there)

The really interesting part of the study was that brand awareness was almost 1000% higher for MMS versus the control cell.

Incentivated Group, a mobile technology company in the UK document the study on their web site.

You can view the full study here;

http://www.incentivated.com/mobile-marketing/case-studies-pdfs/Incentivated%20Case%20Study_IAB-DMA%20Research_CS133.pdf

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

Posted in Mobile Marketing | Leave a comment

How MMS helped influence the U.S. Presidential Campaign

We are always on the lookout innovative use cases utilising MMS.

On an international level, it is pleasing to see the use of MMS in a number of industries including automotive – as highlighted in our recent article from the UK.

One of the more interesting case studies that crossed our desk, was how personalised video and picture MMS messages were used in 2016 Presidential Campaign.

Both the Donald Trump and Hilary Clinton camps used MMS in the final weeks of the 2016 Presidential Campaign.  Personalised video text messages were sent to voters based on their geographical location and issues that they most cared about.

Skycore in the U.S. provide a web based mobile messaging platform that facilitates the sending of SMS, MMS and RCS messages.

Skycore detail the use of MMS in the U.S. Presidential Campaign in their Infographic and case study here;

https://www.skycore.com/blog/video-text-messaging-political-campaigns/

Picture: Courtesy Skycore https://www.skycore.com/

Approaching Election Day, Trump sent an MMS message almost every day. He was the first US presidential candidate to use MMS with a video. His videos were of him (and Ivanka once) speaking directly to his voters for 25 seconds urging them to donate and vote.

Undoubtedly, there was plenty of marketing happening on social media platforms for the Presidential Campaign as well – but MMS, with its superior cut-through in getting messages directly to voters phones (on issues that mattered most to them) – must also have had the desired effect.

It is surprising that Australian political parties are not utilising MMS in their own campaigns.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

Posted in MMS, Mobile Advertising, Mobile Marketing | Tagged , , | Leave a comment

Visual Marketing – Another good reason to use MMS

Undoubtedly today’s business and marketing communications is all about being visual.

The growth of social media, smartphones and use of visual marketing is ensuring visual content is more dynamic and versatile than ever before.

We touched on using MMS to make a good impression in one of our more recent articles, plus we also have touched on the use of imagery in marketing in an earlier article.

Curatti, who have a group of specialised editors and who publish some of the most up-to-date and relevant content recently posted an article on the growing importance of visual marketing.  The full post can be seen here;

https://curatti.com/visual-marketing-2/

Image: Courtesy of Curatti

One of the interesting statistics in the Curatti article is the study that showed that 67% of consumers were persuaded by verbal presentations that had accompanying visuals.

The article also discussed the use of GIFs – something which MMS is very good at.

Furthermore, the statistics quoted in the article from Buffer, indicate that tweets with images get significantly more clicks, favourites and retweets compared to posts without images.

It makes perfect sense then, that MMS – with the ability to include animated GIFs is going to see much greater engagement and sharing than simple, plain text.

So why get left behind?

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with visual marketing or MMS, then free to leave a reply in the comment box below.

Posted in MMS, Mobile Advertising, Mobile Marketing, Smartphones, Strategic Marketing | Leave a comment

MMS helps to drive new BM3 launch

We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns.

In previous articles in this blog we’ve touched on a number of industries including automotive.

It is pleasing to see the use of MMS in the automotive sector internationally as well.

The Heckford Advertising agency in the UK are a good example – they used SMS/MMS for the Lloyd Motor Group (a UK based motor group that represent multiple luxury automotive brands) to advertise the new BMW 3 Series.  The campaign encouraged recipients to share the new launch with friends and family.

It is another great example of using MMS, with its ability to enhance and extend the imagery used in other digital channels with a direct mobile message to potential customers.

Heckford document the SMS/MMS case study in their Lloyd Motor Group case study here;

https://hkfd.co.uk/case-studies/lloyd-motor-group/

Imagery: Courtesy of Heckford – https://hkfd.co.uk/

For more on Heckford please see;

https://hkfd.co.uk/

At Thirdscreen in Australia, we also see numerous automotive agencies and brands utilising the benefits of MMS in their marketing efforts.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

Posted in MMS, Mobile Advertising, Mobile Marketing, Smartphones, Strategic Marketing | Tagged | Leave a comment