Where is MMS in your Chatbot Strategy?

Unless you’ve been disconnected from the Internet for an extended period of time, no doubt you will have heard some of the buzz about Chatbots.  Chatbots are big news right now.

A Forbes article published recently, refers to a Forrester Research Report citing that nearly half of marketers and digital business executives surveyed for their H2 2016 Global Mobile Executive Online Survey, are currently using, testing or planning to use chatbots.

The same article goes on to talk about brands that have been experimenting with bots since 2015 and discusses some great examples from the likes of Estée Lauder to AmEx who are using the technology in customer service applications (for example).

Another interesting Forbes article on Chatbots, details some of the potential use cases, the benefits of having natural language conversations with customers – and the types of benefits to both brands/businesses and consumers.

I have read plenty of articles like those above.  Many of them discuss the use of Facebook Messenger, other messaging platforms like Kik, WeChat, WhatsApp and more, as well as SMS in Chatbots.

For marketers and digital executives, or indeed those organisations who are providing Chatbot capabilities, MMS should form a part of your strategy.

As discussed in one of our earlier articles, MMS is one of the simplest and purist forms of mobile communication. If you are engaging consumers via SMS, then you should also support MMS. And as we detailed in our article just last week, MMS is not just about broadcast – picture messages can also be received.  If you are going to support SMS in your chatbot experience then you ought to support MMS as well.  Indeed, your customers might respond to a SMS Chatbot conversation with an MMS anyhow so you should be ready for it!

It makes perfect sense to allow MMS in your chatbot strategy – in customer service applications for example a picture speaks a thousand words!  Why not allow the customer to send in a photo of their incident or service request by MMS?  In the case of a broken appliance for example, it would only help with diagnosing the problem sooner.  Not every customer is going to have a messaging App on their phone but practically everyone can send and receive an MMS.

So where is MMS in your Chatbot strategy?

If you are an agency or reseller wanting to add MMS to your Chatbot then please contact us for more information and rates. We offer the best MMS rates in Australia.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS and Chatbots, then free to leave a reply in the comment box below.

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Spotlight on Fashion and Beauty Brand Marketing with MMS

In an earlier article we discussed the use of MMS in the retail sector. Extending that thought further is the use of MMS for fashion and beauty brands.

It makes perfect sense that fashion and beauty brands, or indeed the advertising agencies that represent them, would want to use MMS over SMS.  The visual element of MMS enables them to maintain consistency of branding across their other channels such as print, social media and television. Why use plain text when you can add that ‘wow factor’ with imagery, colour and movement?

Furthermore, in an earlier blog article, we discussed how the power of imagery can help to influence consumer buying decisions.

It is encouraging to hear of numerous examples of MMS being used in the fashion and beauty industry with great results.

Key2cell are an MMS provider with their own gateway in Hong Kong who have ran some interesting MMS campaigns for beauty brands such as Paco Rabanne and Shiseido.  They have used MMS for invitations, product announcements, promotions and more.

Key2cell’s case studies are featured here;

http://www.key2cell.com/case-studies/

Image: Courtesy Key2cell

If you are an agency or reseller wanting to send retail MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability via our MMS gateway – to offer your own retail customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS in the fashion and beauty industry, then free to leave a reply in the comment box below.

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MMS – Not just for broadcast (Use Cases)

When discussing the applications for MMS most customers tend to think about broadcast applications: event promotions, MMS sales offers, seasonal marketing MMS campaigns, sending vouchers, ticketing via MMS and more.

What is less well known, is the ability to receive MMS, an “incoming MMS” if you will – then do something with the images or video received.  A well-worn myth is that only smartphones can send and receive MMS which is completely wrong – even older feature phones with cameras are perfectly capable of sending and receiving MMS.

So with a suitable MMS gateway such as Thirdscreen’s, you can prompt the consumer to send a text with photo, MMS (or PXT) to a designated number which can then route the images to an email address or post the MMS content directly to an application.

Why would you want to receive MMS via a computer anyway?

Well, here are some example use cases where receiving MMS would be beneficial and help provide a better customer experience;

Call Centres – Ask the customer to send in a photo of the call centre ID under discussion. Not all customers know how to use email on their mobile phone but most will know how to send a photo. The image can then be routed directly to a customer service agent.

Events, Incident Response – Onsite concerts, festivals and the like. Event goers can send in photos of any incidents whilst onsite helping incident response staff on the ground to respond more intuitively.

Help Desk – The customer can MMS a photo of the incident they are trying to resolve. Could be eg. a photo of a broken appliance or similar.  This helps the Help Desk personal resolve the incident more quickly because they can see it! Improves customer service all round.

Insurance Claims – Ask the consumer to send in a copy of the damaged property for review. With location services enabled on the consumers phone, the location of the photo will also be tagged reducing fraudulent claims and improving consumer experience at the same time.

If you are an agency or reseller wanting to send (or receive) MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS send/receive capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with receiving MMS then free to leave a reply in the comment box below.

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Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It is in the retailer’s interest to add you to their database in order to market back to you.

Retail is an industry which has been taking advantage of SMS for quite some time.  Many retailers ask you to sign-up to their subscriber lists either in-store or online.  Some retailers request email address only whereas many others will ask for a mobile phone number so they can communicate with you by mobile as well.

Then on a regular basis the retail stores will send you offers via SMS – eg. Seasonally or around major sales time such as end of financial year, Christmas time and more.  Seasonal campaigns tend to be more about educating customers on a new range/new look whereas key times for retail like end of financial year, the offers tend to have a financial benefit – such as percentage discount or fixed dollar amount off purchase.  All about driving sales!

Some more innovative retailers are also dabbling with MMS and seeing some amazing results.  Avenue is one such women’s retailer in the U.S.A. seeing ROI as high as 6,600% by using MMS coupons and other MMS promotions.

The U.S. based messaging provider Tatango document the great success of MMS marketing at Avenue in their article here, which includes detailed message examples like the one below.

If you are an agency or reseller wanting to send retail MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability via our MMS gateway – to offer your own retail customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS in the retail industry, then free to leave a reply in the comment box below.

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How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications.

Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of multimedia content effect our emotions in ways that cause us to share the content.  Some content has a viral effect and may get many hundreds, thousands or even millions of shares.

Emotions can also influence what we buy and our buying decisions. Buying decisions are after all, 80% emotional and only 20% based on logic.

With the ability of MMS to include multimedia content, much like social media – it is a wonder why more brands are not using MMS to trigger emotional buying responses from consumers.  And an often overlooked feature of MMS is the ability to share the multimedia content on social media platforms like Facebook.

The following article from The Social Ms discusses the power of emotions in content marketing and is a great read;
https://blog.thesocialms.com/power-emotions-in-content-marketing-reactions/

Some of the top emotions that influence our buying decisions are;

  • Happiness
  • Fear
  • Surprise

So we would encourage you to think about triggering emotions in your content marketing and that includes MMS of course.

If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS or content marketing, then free to leave a reply in the comment box below.

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