MMS helps to drive new BM3 launch

We are always on the lookout for clients and agencies engaging with MMS to drive participation with their customers and heighten engagement with their marketing campaigns.

In previous articles in this blog we’ve touched on a number of industries including automotive.

It is pleasing to see the use of MMS in the automotive sector internationally as well.

The Heckford Advertising agency in the UK are a good example – they used SMS/MMS for the Lloyd Motor Group (a UK based motor group that represent multiple luxury automotive brands) to advertise the new BMW 3 Series.  The campaign encouraged recipients to share the new launch with friends and family.

It is another great example of using MMS, with its ability to enhance and extend the imagery used in other digital channels with a direct mobile message to potential customers.

Heckford document the SMS/MMS case study in their Lloyd Motor Group case study here;

https://hkfd.co.uk/case-studies/lloyd-motor-group/

Imagery: Courtesy of Heckford – https://hkfd.co.uk/

For more on Heckford please see;

https://hkfd.co.uk/

At Thirdscreen in Australia, we also see numerous automotive agencies and brands utilising the benefits of MMS in their marketing efforts.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Like Social Media use MMS to make a good first impression

Image: Courtesy: isyourimageworking.com

Earlier in the year, the team at Adobe Creative Cloud posted an article on their blog titled, “Image Is Everything: Making a Good First Impression on Social Media” which discussed the use of social media to reach customers and build your brand.

The article goes on to discuss the power of using visuals and discusses the use of various social platforms.

The full article link is below;

https://blogs.adobe.com/creativecloud/image-is-everything-making-a-good-first-impression-on-social-media/

The really interesting part of the article is the advice Adobe Creative Cloud provide around distinguishing your messages with creative designs incorporating the clever use of colours, imagery and animations, including GIFs.

No doubt, many of the concepts discussed in the article also apply to MMS messaging.  The more enticing your MMS messages are, the more likely they are to be forwarded onto friends, or shared on social media. And the advice in the article around correctly branding your message hold true for MMS messages as well.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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South African subscribers of Rate ‘n Date can have their looks rated by MMS

In an earlier blog article we discussed the usage of MMS for a number of “inbound” or “incoming” MMS use cases.

So the application here is that the customer or consumer takes a photo on their smart phone and sends the MMS to a suitable destination.

A number of business-focused use cases were discussed in our earlier blog article – however, this type of technology can of course be used in consumer-facing mobile services.

An interesting consumer service launched in South Africa last year by Cointel in association with LuckyMobile called Rate ‘n Date, allows interested people to send in an MMS photo of themselves and have their photos rated by other users on a scale of 1 to 10.  Granted, this is not the type of application for everyone, but an interesting use of MMS nonetheless!

Once the subscribers send in their MMS, they receive a WAP link enabling them to log into Rate ‘n Date to view their current scores.

The LuckyMobile Rate ‘n Date MMS service is detailed in the South African ITWeb Telecoms newsletter here;

http://www.itweb.co.za/index.php?option=com_content&view=article&id=114394:cellphone-cellphone-in-my-hand-whos-the-fairest-in-the-land&catid=260

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS or mobile provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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The seasonal fluctuations on the usage of MMS

CTIA, the U.S. organisation which represents the wireless communications industry in the U.S. recently released their “Wireless Snapshot 2017” Report. The report details the continual explosive growth of wireless data.  The report also specifically mentions MMS where traffic rose 27.2 percent in 2016 to 1.9 trillion messages exchanged across the U.S.

Syniverse, a major global mobile provider reference the CTIA report on their blog post here;
http://synergy.syniverse.com/2017/08/mms_traffic/

Syniverse also make mention in there article that they handle 4 billion MMS transactions per day and that these transaction volumes fluctuate significantly depending on the season.  So for example, key holiday times in the U.S. such as Halloween and Thanksgiving have seen MMS volume increases in excess of one third over the past few years – as these are times when consumers tend to share photos.

Of course, Syniverse are referring to person-to-person (or P2P) messaging between mobile handsets, but the article got us to thinking about similar volume fluctuations of application-to-peer (A2P) MMS volumes.

At Thirdscreen we see A2P MMS volume fluctuations based on a number of factors – seasons are certainly one of those.

Spring and summer time tend to see volume spikes as many businesses coincide their marketing campaigns around these key times in the annual calendar.  Similarly, Christmas and the Festive Season is another major time for businesses running promotions and hence, we see volume increases in MMS at this time of year as well.  End of Financial Year (30 June for Australian businesses) is another time of year where MMS tends to increase as many industries such as automotive and retail tend to run “End of Financial Year” sale campaigns to their customers.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Prime your taste buds! Spotlight on MMS for the Fast Food Sector

We have explored some interesting industry sectors who are adopting MMS in our earlier blog articles, including automotive, fashion and beauty brands, property and more.

Another industry which is perfectly suited for MMS messaging and for instance, the delivery of coupons, is the fast food industry.

It is a wonder why more fast food restaurants are not adopting this medium more widely – as it allows you to directly target consumers on the go, around meal times or slower days; to keep a steady stream of customers through the door.

Fast Food outlets are already producing enticing advertisements for meal deals, freebies and discount offers.  You typically don’t need to look far when you walk inside your nearest fast food outlet as the ads displayed on walls, digitally on signboards and pretty much everywhere else!  Not to mention the mass channel marketing they do across other mediums like print and social outside of the stores.

One such Mexican Fast Food Restaurant in the U.S. Taco John’s run a “TJ Awards” club whereby you can text into a short code to join the program.  Subscribers receive a MMS welcome message along with their first MMS coupon.  Each coupon has a unique promo code and finite expiry date.  Once subscribed, customers receive up to 4 messages per month.  It is a great use case for the fast food sector and a great means of attaining repeat business.

Tatango, a leading SMS and MMS provider in the U.S. detail the TJ Awards program for Taco John’s in their blog post here;

https://www.tatango.com/blog/taco-johns-goes-loco-over-mms-coupons/

If you are an agency or reseller wanting to send retail MMS campaigns for the fast food sector please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability via our MMS gateway – to offer your own retail customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS in the fast food or restaurant industries, then free to leave a reply in the comment box below.

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