Spotlight on MMS for Retail Marketing

Most of you have probably experienced going into your favourite clothing retailer, electrical or furniture chain and being asked for your email address and/or mobile number?  Often the retailer will promote this initiative under a ‘loyalty club’ or similar.  It is in the retailer’s interest to add you to their database in order to market back to you.

Retail is an industry which has been taking advantage of SMS for quite some time.  Many retailers ask you to sign-up to their subscriber lists either in-store or online.  Some retailers request email address only whereas many others will ask for a mobile phone number so they can communicate with you by mobile as well.

Then on a regular basis the retail stores will send you offers via SMS – eg. Seasonally or around major sales time such as end of financial year, Christmas time and more.  Seasonal campaigns tend to be more about educating customers on a new range/new look whereas key times for retail like end of financial year, the offers tend to have a financial benefit – such as percentage discount or fixed dollar amount off purchase.  All about driving sales!

Some more innovative retailers are also dabbling with MMS and seeing some amazing results.  Avenue is one such women’s retailer in the U.S.A. seeing ROI as high as 6,600% by using MMS coupons and other MMS promotions.

The U.S. based messaging provider Tatango document the great success of MMS marketing at Avenue in their article here, which includes detailed message examples like the one below.

If you are an agency or reseller wanting to send retail MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability via our MMS gateway – to offer your own retail customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS in the retail industry, then free to leave a reply in the comment box below.

Posted in Loyalty, MMS, Mobile Marketing | Leave a comment

How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications.

Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of multimedia content effect our emotions in ways that cause us to share the content.  Some content has a viral effect and may get many hundreds, thousands or even millions of shares.

Emotions can also influence what we buy and our buying decisions. Buying decisions are after all, 80% emotional and only 20% based on logic.

With the ability of MMS to include multimedia content, much like social media – it is a wonder why more brands are not using MMS to trigger emotional buying responses from consumers.  And an often overlooked feature of MMS is the ability to share the multimedia content on social media platforms like Facebook.

The following article from The Social Ms discusses the power of emotions in content marketing and is a great read;
https://blog.thesocialms.com/power-emotions-in-content-marketing-reactions/

Some of the top emotions that influence our buying decisions are;

  • Happiness
  • Fear
  • Surprise

So we would encourage you to think about triggering emotions in your content marketing and that includes MMS of course.

If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS or content marketing, then free to leave a reply in the comment box below.

Posted in Mobile Marketing | Leave a comment

Innovative use of MMS – Theatre Promotions

What are some of the more interesting uses for MMS?

We see MMS being used actively in a whole host of industries – from automotive, to property, luxury, retail and more. Some of these insights have appeared previously on articles in this blog.

But there are also some less well known industries that have used MMS to great effect.

An often overlooked feature of MMS is the ability to share the multimedia content on social media platforms like Facebook.

The Chicago Shakespeare Theatre in the U.S.A. used MMS a few years back to engage with customers on a personal level. Following a surprise live performance, customers could text-in to receive an exclusive video MMS that explained how missing characters had come to life in the play along with instructions to buy tickets to see the new show at the theatre. The campaign also won an Award with the Mobile Marketing Association.

The results were extraordinary; 8 million impressions in 24 hours, an all-time record number of new guests at the theatre and interestingly, 14% shared the content on Facebook broadening the reach of the campaign. 17% also opted in to receive future messages from the theatre.

Waterfall, a cross-channel messaging provider in the U.S. document the full case study in their eBook here; http://be.waterfall.com/hs-fs/hub/436921/file-2218216998-pdf/ebook_waterfall_mms.pdf?utm_referrer=http%3A%2F%2Fwww.waterfall.com%2Fblog%2Fwritings-wall-brands-adopting-mms-now%2F

It leads me to wonder why more clients and agencies are not trying similar MMS campaigns here in Australia. Melbourne’s Comedy Festival for example would be perfect for this type of execution. Likewise Sydney’s Fringe Festival, the myriad of food and wine festivals to unlock food “secrets” – the list goes on.

If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS or visual marketing, then free to leave a reply in the comment box below.

Posted in MMS | Tagged , , , , , , , | Leave a comment

MMS and the power of visuals

The power of using imagery and visuals in your marketing and brand communications is well known. The Visual Teaching Alliance (http://visualteachingalliance.com/) gives us some insights into how the brain processes images. They report for example that;

· The brain can see images that last for just 13 milliseconds

· Our eyes can register 36,000 visual images per hour

· Visuals are processed 60,000X faster in the brain than text

Little wonder then, that we see MMS with its ability to include a visual component delivering more effective results than plain text – SMS.

Oleksiy Kuryliak – a Marketing Consultant & Startups Advisor (and Founder of Rioks Intelligent Marketing Solutions) on Techinasia reported, “On average, a MMS message has a 15% higher click through rate, a 20% less likely chance of causing someone to unsubscribe from a messaging list, and MMS content is 4 times more likely to be shared on social media.” https://www.techinasia.com/talk/faq-mmssms-marketing

The growth of media and social platforms like YouTube, Instagram, Snapchat and others can likely be attributed to having an underlying visual element. Other social platforms like Twitter that were once very much text based now include far more visuals in their streams.

This very simple illustration courtesy of the Uberflip blog (source here: https://hub.uberflip.com/blog/show-don-t-tell-here-s-why-your-brand-needs-visual-content) illustrates just how more quickly we can process visual information versus text.

What has greater impact and stimulates your emotions more? Hearing your favourite song on the radio or seeing the video of the same song with all of the artist’s visual cues and emotional reactions? Shift (http://info.shiftelearning.com/blog/bid/350326/Studies-Confirm-the-Power-of-Visuals-in-eLearning) report that visuals cause faster and stronger reactions than words.

It makes sense then that including visuals in your marketing messages (something MMS is very good at) – not only will help to deliver better results, but will also aid with brand recall and motivating customers to take action….all with the power of visuals.

If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS or visual marketing, then free to leave a reply in the comment box below.

Posted in Mobile Marketing | Leave a comment

Spotlight on MMS for Car Dealerships

An industry which been using SMS for quite some time is the automotive industry – and in particular car dealerships – as a means of helping them sell more cars, increase their lead databases, or for service reminders.

Here is an example from Tatango in the U.S. of a Chevrolet Dealership who used a radio campaign with an SMS call-to-action to increase their leads: https://www.tatango.com/blog/chevrolet-dealership-uses-sms-contests-to-generate-leads/

In this example, the dealership managed to build themselves a sizeable database of 4,000 leads which they could market back to.

In this Canadian automotive SMS case study, Prospect Expert – a bureau service for car dealerships uses SMS to decrease their appointment cancellations. (https://www.textmagic.com/customers/case-studies/prospectexpert/)

By extension MMS can also be used by car dealerships to drive car sales in particular. This Zupps dealership used MMS for their “biggest ever car sale event” to help build hype for their 4 day sales event: http://blog.mobipost.com.au/index.php/2015/10/27/increase-traffic-to-your-event-using-mms-zupps-mt-gravatt-case-study/

The Zupps event turned out to be the most successful event the dealer had hosted that year.

We would encourage more car dealers to use MMS to help promote their sales events. MMS marketing has proven successful for many car dealerships already. It makes sense – purchasing a new car is an emotive experience and imagery has been shown to stimulate areas of the brain which heighten our emotions.

This Lamborghini dealer used MMS too promote their launch event, which lead to the event being oversubscribed on the night: (http://blog.mobipost.com.au/index.php/2016/03/09/save-the-date-for-your-next-event-with-mms-lamborghini-brisbane-case-study/)

Other applications for MMS for car dealerships might be to setup an auto-responder in the car yard where potential buyers can text in a registration number and receive an MMS on their smart phone with a photo of the vehicle, key specs on the car and potentially a sales persons contact details – very useful for late night browsers. Or setup an alert service for used car sales, whereby potential buyers receive MMS alerts of cars that match their criteria.

If you are an agency or reseller wanting to send car dealership MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own automotive customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS in the automotive industry, then free to leave a reply in the comment box below.

Posted in MMS, Mobile Marketing, Smartphones, Technology | Tagged , , , , | Leave a comment