What is MMS? The topic revisited

Textlocal, who are one of the UK’s market-leaders in text messaging, recently published an article on their blog titled, “Lesson 101 – what is MMS”.

You can view the article here;

https://www.textlocal.com/blog/2017/11/14/lesson-101-what-is-mms/

Posted by Daryl Charman, the Textlocal article covers some of the history of MMS and outlines the differences between SMS and MMS.

The article is an interesting read for those new to MMS messaging, explaining how (with MMS) you are able to send multimedia content including images, video and audio providing a much richer customer experience.

At Thirdscreen, we also posted an article earlier this year titled “What is MMS” which you can view here;

http://blog.thirdscreen.com.au/blog/2017/05/23/what-is-mms/

Plus we have also covered topics such as how to Leverage Buying Decisions with MMS and the power of visual marketing.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Spotlight on MMS for big box retail (IKEA Case Study)

As you know, at Thirdscreen we are always on the lookout interesting use cases with MMS.

In previous blog articles we’ve covered MMS being used for marketing in car dealerships, convenience stores, fashion and beauty and fast food amongst others.

Another sector which is a perfect fit for MMS marketing is big box retailers – for electrical and homewares for example.  In Australia we have the likes of JB HI-FI, Harvey Norman and The Good Guys for example.

We have looked into how the power of imagery can help to influence our buying decisions in an earlier article.

Undoubtedly, big box retailers with their large product ranges and virtually endless lines of stock, coupled with large potential customer bases, can utilise MMS to entice customers into store for seasonal campaigns.

On such big box retailer leveraging the power of MMS is IKEA.

Tatango, who are an SMS/MMS provider in the U.S. document one of IKEA’s MMS Summer Specials campaign here;

https://www.tatango.com/blog/ikea-uses-mms-marketing-to-promote-summer-specials/

The IKEA case study shows an enticing photo of an outdoor furniture setting and includes a link to an online flyer.

When it comes to big box retailers and homewares, IKEA is one of the biggest going around – on a world scale.  The above case study is a great example of how big box retailers can engage with their customers and drive foot traffic into their stores.  Undoubtedly other big box retailers can leverage MMS in a similar way for seasonal promotions, monthly specials, new product announcements and more.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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How MMS can help to avoid fake SMS Scams

You would think that consumers these days would be well aware of the many well-publicised email scams going around.  There is greater awareness of them but plenty of unsuspecting consumers are still being caught out.

As it turns out – text messages are not immune from these fake offers either and they are certainly on the rise.

Many of these scams target retail shoppers and claim to offer free gift cards, free vouchers and the like.  Major retailers such as Aldi, Coles and Woolworths have been wrapped up in the scams with the Australian Consumer and Competition Commission (ACCC) responding to concerned shoppers on social media.

Smartcompany reported in August of this year that in July 2017, Australians lost $127,000 in scams with 47.2% of these coming from text message offers.  A year ago, consumers lost $133,000 from similar schemes however only 13% of the schemes came from text messages.  So scammers are definitely targeting consumers by text message in increasing numbers.

I have seen fake text offers myself from Coles and Aldi in recent months.

The full Smartcompany article can be found here;

https://www.smartcompany.com.au/industries/retail/coles-woolworths-gift-card-scams-prompt-warnings-fake-text-message-offers-increase/

The fake SMS messages tend to be all of a similar format with some form of congratulatory message and a URL to click through to – like the image below (courtesy Smartcompany);

Image: Courtesy Smartcompany

Another piece of advice – never click on links in text messages unless you are absolutely certain of their origin.

The article rightly mentions that such scams should be reported to the ACCC or ACMA wherever possible and absolutely we would definitely encourage the same.

So, how can retailers avoid being embroiled in such scams?  Well in three words – “ditch the link”! Use MMS messaging rather than SMS.  How is this any different?  Hear us out…..

Many of the gift cards, coupons, vouchers etc. sent by retailers are meant to be redeemed in-store at point of sale.

By using MMS, the image of the voucher or coupon is self-contained within the message itself, appearing in the consumers Smart phone Inbox.  There is no need to “click through” to access the voucher – it is therefore SCAM free!  Not only is the voucher self-contained in the message stream, it is more visually appealing and likely to provide the retailer with greater brand awareness as covered in our earlier articles.

So there you have it – we would encourage retailers to use MMS over SMS for the advantages outlined.  Not only is MMS a more professional method of communication, your consumers will welcome the fact that they are not being redirected to a scammers site trying to steal their information or infiltrate their smart phone.  If more retailers used MMS over “SMS with a link” marketing messages and with greater education around the dangers of links in SMS messages, text message scams could be greatly reduced.

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions around text scams, or if you would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Spotlight on MMS for convenience stores

As you know, at Thirdscreen we are always on the lookout for interesting use cases with MMS.

On an international level, it is pleasing to see the use of MMS in a number of industries including automotive – as highlighted in our recent article from the UK.

It seems MMS is alive and well in the U.S. as well and one industry sector who has seen great results with MMS marketing is convenience stores.

A group of convenience stores in Middle-Tennessee have introduced MMS to their current SMS program and found that the MMS messages get greater attention and improved redemption rates for their product offers.

An offer on Free King Size Snickers Bars using MMS to help increase foot traffic for example, ended up becoming their third best campaign ever.

TL Connects is a U.S. based company who work with restaurants and retailers to improve their marketing, communications and customer loyalty.

TL Connects document the convenience store case study here;

http://tlconnects.com/mms-marketing/

Picture: Courtesy TL Connects http://tlconnects.com/

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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Boost your brand awareness using MMS

When using SMS and MMS advertising, marketers will often want to compare the value of MMS over SMS for brand awareness.

Previously, we’ve looked at the value of MMS messaging to make a good first impression in an earlier article.

Plus we’ve also covered in an article just last month, how visual marketing can improve sharing and engagement.

So does MMS really increase brand awareness when compared to SMS?

Well as it turns out, there have been some independent studies done – which measured the effectiveness and differences in brand awareness, of both SMS and MMS.

Some years ago, the Internet Advertising Bureau in the UK did a study to test consumer attitudes towards SMS and MMS advertising.  Run in conjunction with the Direct Marketing Institute (DMA) and Marks & Spencer retailer, the study included three “cells”:

  • Control cell
  • MMS advertising cell
  • SMS advertising cell

Image: Courtesy IAB UK

The results?

Firstly it showed that 74% of consumers would opt-in to receive SMS or MMS adverts, given the right incentives.  (No great surprise there)

The really interesting part of the study was that brand awareness was almost 1000% higher for MMS versus the control cell.

Incentivated Group, a mobile technology company in the UK document the study on their web site.

You can view the full study here;

http://www.incentivated.com/mobile-marketing/case-studies-pdfs/Incentivated%20Case%20Study_IAB-DMA%20Research_CS133.pdf

If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.

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