As you know, at Thirdscreen we are always on the lookout for interesting use cases with MMS.
On an international level, it is pleasing to see the use of MMS in a number of industries including automotive – as highlighted in our recent article from the UK.
It seems MMS is alive and well in the U.S. as well and one industry sector who has seen great results with MMS marketing is convenience stores.
A group of convenience stores in Middle-Tennessee have introduced MMS to their current SMS program and found that the MMS messages get greater attention and improved redemption rates for their product offers.
An offer on Free King Size Snickers Bars using MMS to help increase foot traffic for example, ended up becoming their third best campaign ever.
TL Connects is a U.S. based company who work with restaurants and retailers to improve their marketing, communications and customer loyalty.
TL Connects document the convenience store case study here;
http://tlconnects.com/mms-marketing/
Picture: Courtesy TL Connects http://tlconnects.com/
If you are an agency or reseller wanting to send MMS campaigns then please contact us for more information and rates. We offer the best MMS rates in Australia.
If you are an existing SMS provider looking for wholesale MMS A2P capability via our MMS gateway – to offer your own customers then please get in touch via our contact form.
To request a copy of our MMS API documentation, use our request page here.
If you have any other comments or questions, or would like to share your own successes with MMS, then free to leave a reply in the comment box below.