Category Archives: Mobile Marketing

5 Mobile Marketing Mistakes – and How to Fix Them [Infographic]

According to a report from Mobile Media Consumption, consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices. These findings support what we as modern … Continue reading

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7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

Jeff Bullas blog always has great insights into the mobile marketing world, and here is no different. Read here to see what are his top 7 predictions for this years mobile marketing trends. Continue reading

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How accurate were last years predictions for mobile in tech 2014?

Every year there are predictions thrown around to see what new technologies will come about and revolutionize the way we do things. Here is a list from EzTexting showing which ones came true and which ones fell short. Continue reading

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10 Incredible Mobile Marketing Stats 2015 [INFOGRAPHIC]

The average media consumption for one person is 7 hours of which 1.8 hours is spent on a mobile. This is just one of the more prominent stats from Text Marketer that shows that 2015 will be another big year for mobile. Continue reading

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Mobile push notifications: an effective but underused marketing channel

New research from Econsultancy shows that a fifth (20%) of companies now use mobile push notifications. The findings, which are included in the Cross-Channel Marketing Report 2014, struck me as quite surprising given that it has the potential to be a … Continue reading

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The Top Three Mobile Marketing Trends to Watch in 2015

As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Three Steps for Brands to Succeed at Mobile Loyalty in the Future Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. … Continue reading

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Here is what 250 marketing leaders think of the mobile marketing strategy

Want to know if your mobile strategy is in line with other businesses in your industry? Look here as Marketing Profs breaks down a survey from 250 marketing leaders who weigh in on the mobile debate. Continue reading

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Media you would miss most

It is not surprising to see the breakdown of demographics who value smartphones over other traditional types of media.

Here BI Intelligence has given us an overview which shows that the younger generation are more likely to miss smartphones then TV and vice versa for adults. Continue reading

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Retailers Brace for Black Friday and Cyber Monday

The most important thing to take away from this post by Neilsen is the fact that both men and women will plan to search and shop on America\’s biggest shopping day of the year across various platforms. Read below to find out the exact breakdowns. Continue reading

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