Category Archives: Smartphones

Eight out of 10 retailers to increase mobile budgets in 2015

With mobile on the rise it only makes sense for companies to be putting more money into their budgets. See here for Mobile Commerce Daily’s take on how retailers will use mobile to their advantage in 2015. Continue reading

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How accurate were last years predictions for mobile in tech 2014?

Every year there are predictions thrown around to see what new technologies will come about and revolutionize the way we do things. Here is a list from EzTexting showing which ones came true and which ones fell short. Continue reading

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Mobile lessons learned from 2014 holiday shopping season

Mobile Commerce Daily goes through 2014 with a fine toothed comb to determine what were the ultimate lessons we should take away and utilize in retail. Continue reading

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10 Incredible Mobile Marketing Stats 2015 [INFOGRAPHIC]

The average media consumption for one person is 7 hours of which 1.8 hours is spent on a mobile. This is just one of the more prominent stats from Text Marketer that shows that 2015 will be another big year for mobile. Continue reading

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The Top Three Mobile Marketing Trends to Watch in 2015

As we are now living in a mobile-first world- we need to think about how this will effect the marketing world. Marketing Profs runs down the top 3 trends that we should look out for in 2015. In the past … Continue reading

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs

Three Steps for Brands to Succeed at Mobile Loyalty in the Future Loyalty programs have been incredibly enduring — from that very first American Airlines frequent flyer program in 1981 to the Starbucks Card Rewards program nearly 30 years later. … Continue reading

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Here is what 250 marketing leaders think of the mobile marketing strategy

Want to know if your mobile strategy is in line with other businesses in your industry? Look here as Marketing Profs breaks down a survey from 250 marketing leaders who weigh in on the mobile debate. Continue reading

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Media you would miss most

It is not surprising to see the breakdown of demographics who value smartphones over other traditional types of media.

Here BI Intelligence has given us an overview which shows that the younger generation are more likely to miss smartphones then TV and vice versa for adults. Continue reading

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Retailers Brace for Black Friday and Cyber Monday

The most important thing to take away from this post by Neilsen is the fact that both men and women will plan to search and shop on America’s biggest shopping day of the year across various platforms. Read below to find out the exact breakdowns. Continue reading

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The 3 New Realities of Local Retail

For most industries to stay competitive it is all about keeping up with the times and integrating technology into the systems already in place. Here shows 3 ways digital will be integrated into the retail sector for local businesses. Continue reading

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