Category Archives: App Development

Consumers are sweet on mobile apps

Neilsen gave us a great break down late last month to show us why we as users love apps so much. Check it out below! Continue reading

Posted in App Development, Mobile Marketing, Smartphones | Leave a comment

Marketing Profs top 6 mobile marketing predictions for 2015

The predictions for 2015 have started already. See 6 Mobile Marketing Predictions for next year. Continue reading

Posted in App Design, App Development, Mobile Marketing, Mobile Search | Leave a comment

You need to redesign for larger phones

Who would have thought that innovation of larger phone screens would cause havoc in the app design world. Well not so much havoc, but more designers need to rethink what dimensions of the larger sized phones and how it affects usability of the app.

See here from Luke Wroblewski his take on what larger phone screens have done to the industry and how to avoid the problems. Continue reading

Posted in App Design, App Development | Leave a comment

What apps are people spending most of their time on in 2014?

It is no real surprise that more people are using apps over mobile sites, especially where UX (User Experience) is a priority for many app designers. See here the study from Localytics presented by TechCrunch which type of installed apps are getting more attention over others. Continue reading

Posted in App Development, Smartphones | Tagged | Leave a comment

Why Mobile Health Technologies Haven’t Taken Off (Yet)

There is a marketplace for mHealth, but will people adopt the implementation? Will people accept the “non-traditional physician-patient encounters”? Read below to see what the future has instore for mobile health application and activities. Continue reading

Posted in App Development, Technology | Tagged | Leave a comment

Mobile Is More Than a Channel

We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading

Posted in App Development, Mobile Marketing, Multi-Screen, Smartphones, Technology | Leave a comment

The Mobile Browser Is Dead, Long Live The App

Article from Forbes raising the question, how do you use mobile? Continue reading

Posted in App Development, Multi-Screen, Smartphones | Leave a comment

Making Sure Your Website Is Ready for Smartphones

A smartphone is the new way of enabling word-of-mouth recommendations. Continue reading

Posted in App Development, Multi-Screen, Technology | Tagged , , , | Leave a comment

20 Mobile Industry Expert Predictions for 2014

It is going to be a big year in mobile (again). Here from Mentor Mate, we have the elite in mobile contributing their thoughts on what the new year will bring us and what trends we should keep an eye out for. Continue reading

Posted in App Development, Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen, Smartphones, Technology | Tagged , , , , | Leave a comment

3 key mobile takeaways for marketers this holiday season

With all the buzz around using mobile to take advantage of showrooming and geolocation data, many of today’s marketers will be tempted to jump on the bandwagon this holiday season. Here are 3 mobile takeaways for you this holiday season. Continue reading

Posted in App Development, Mobile Marketing, Mobile Search, Multi-Screen, Technology | Tagged , , | Leave a comment