How to leverage buying decisions with MMS

In an earlier article in this blog we discussed the power of imagery in marketing and brand communications.

Graphics, imagery and videos are also known to trigger our emotions in different ways. In the social media world, certain types of multimedia content effect our emotions in ways that cause us to share the content.  Some content has a viral effect and may get many hundreds, thousands or even millions of shares.

Emotions can also influence what we buy and our buying decisions. Buying decisions are after all, 80% emotional and only 20% based on logic.

With the ability of MMS to include multimedia content, much like social media – it is a wonder why more brands are not using MMS to trigger emotional buying responses from consumers.  And an often overlooked feature of MMS is the ability to share the multimedia content on social media platforms like Facebook.

The following article from The Social Ms discusses the power of emotions in content marketing and is a great read;

Some of the top emotions that influence our buying decisions are;

  • Happiness
  • Fear
  • Surprise

So we would encourage you to think about triggering emotions in your content marketing and that includes MMS of course.

If you are an agency or reseller wanting to send visual MMS campaigns please contact us for more information and rates. We offer the best MMS rates in Australia.

If you are an existing SMS provider looking for wholesale MMS capability to offer your own customers then please get in touch via our contact form.

To request a copy of our MMS API documentation, use our request page here.

If you have any other comments or questions, or would like to share your own successes with MMS or content marketing, then free to leave a reply in the comment box below.

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