Category Archives: Smartphones

Apps account for 7 out of every 8 mins of media consumption on mobile devices

Are you solely an app user? You are not alone. A new study presented by TechCrunch show that 1:2 people are consuming digital media with apps alone. Not only that, but 7 out of every 8 minutes of media consumption is done on media devices.

See here for more info. Continue reading

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Smartphones, tablets or TV: How do we consume media in 2014?

TV is still important to us, however there is a rise in other devices taking preference in how we consume media. Below is eConsultancy follow up on how society is consuming media. Continue reading

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How much mobile is too much mobile?

Smartphones, mobiles, devices, they are all becoming/are already a natural occurrence and it here to stay.

If what below sounds like you, you are not alone. Article presented by Mashable. Continue reading

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Report: 38% of Online Retail Traffic Comes from Smartphones and Tablets

How do you shop? Increasingly, people are using their smartphone and tablets over their PCs to shop for clothes, cars, home wares, just about everything! This is why it is essential to have your site optimized for the various platforms people are using to browse your business. Continue reading

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Mobile is now, the future and beyond

Earlier this month, Nielsen released a study showing what has been happening in the world of mobile as well as what is expected in the future. Continue reading

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Why you need to be thinking: Mobile First

Your mobile phone is no longer an after thought. It is usually the first thing that you pick up in the morning and the last thing you put down when you go to bed. This is why a mobile strategy needs to be considered to really engage with your audience and generate results. See here where Loyalty Lab take on why you need to be thinking \’mobile-first\’. Continue reading

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4 ways wearables will transform the healthcare experience

The shift of wearables may be the future of “smart” devices.

Do you think the trend will survive? Will it make for better digital experiences? Would love to hear your thoughts in the comments! Continue reading

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Report: Social Sharing On Mobile Devices Surges 30% In Second Quarter

Marketing Land gives a quick recap of ShareThis research report on the rapid increase of sharing on social sites via mobile. Adding to the evidence that 2014 is a mobile tipping point, social data and sharing tool provider ShareThis reported … Continue reading

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Mobile Is More Than a Channel

We are looking to our smartphones for more than the basic functions of a phone. We search, buy and consume through our mobiles. Loyalty 360 here show how mobile is more than a channel but a way of life for many of us. Continue reading

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30% Are Exclusive Mobile Shoppers

Are you one of the 30%? Increasingly people are using their smartphones exclusively to shop online. This is why it is essential for any business to have a mobile-ready site. Continue reading

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