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Category Archives: Smartphones
Mobile Is The Only Media That Is Growing — TV, Print, Radio Are All Shrinking
What device are you reading this off? Mobile? You aren\’t the only one. Mobile consumption is growing whilst everything else seem to be decreasing in use. Here is Business Insiders take on where the consumers go, so does the money. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
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For Entertainment Lovers, Spotlight Is on Mobile
People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading
8 case studies where mobile marketing actually worked
Want evidence that you should par-take in a mobile campaign? Here are 8 examples varying in industries presented by Econsultancy. Continue reading
Mobile increasingly the only tool used in purchasing decisions
Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics. Continue reading
Our Smartphones Are Making Live TV Better Than Ever
The history of the Internet is one of lonely- people trying to find on another. Consider: Compu-serve, AOL, Myspace, – Google, Facebook, Twitter, Whats-App.
Ultimately, they\’re all about communicating with others. We look into a glowing screen and see something human. But the best of these services let something human look back at us. And when technology just melts away, it almost feels like we\’re not alone. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
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The Mobile Browser Is Dead, Long Live The App
Article from Forbes raising the question, how do you use mobile? Continue reading
Posted in App Development, Multi-Screen, Smartphones
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Hotels and Mobile phones: A Marriage of Convenience
Increasingly, there is more traction coming from mobile users as people are searching for accommodation through their various screens. Take a look below on why and how people are using mobile to search and book hotels. Continue reading
Posted in Mobile Marketing, Mobile Search, Smartphones, Technology
Tagged hotel, hotel marketing
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What retailers must do content-wise to adapt to the rapid shift to mobile
Mobile devices have shifted average daily Internet usage from 6-8 hours a day, mostly driven by work, to 12-16 hours a day, mostly driven by consumer and social activity. An article from Mobile Commerce Daily. Continue reading
Posted in Mobile Marketing, Smartphones, Technology
Tagged internet usage, mobile, multi-screen
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Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago
Jon Steinberg in The Best of Medium Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the … Continue reading
65% Own a Smartphone, Armed for Commerce
The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to get smartphones, which is now happening in a big way. Continue reading