Increasingly travel bookings are made on smartphones

Here Venture Beat show that more and more of us are using their smartphones to plan holidays and book accommodation and flights. This is why so many businesses not just in the travel industry are ensuring everything in their marketing and booking procedure is mobile ready.

The travel industry is booming on smartphones as mobile bookings hit 40 percent

Americans are rapidly moving away from desktops and getting comfortable, real comfortable, booking all of their travel reservations on tablets and smartphones. In other words, we’re making our travel plans on mobile devices, not desktops and laptops.

For the first six months of 2014, over 40 percent of Americans booked travel reservations — flights, hotels, cruises, for example — on mobile devices, up more than 20 percent for the same period last year, according to Criteo’s new Travel Flash Report. Criteo is Paris-based with offices in New York and the Bay Area.

The criteria for the report was based on an analysis of 300 million mobile bookings accounting for about $150 billion. Criteo, a virtual brand retargeter that helps clients retain customers in marketing campaigns, also queried over 1,000 of their clients, many of whom reside in the online travel ecosystem, for example, like Expedia and Hotels.com.

“When you think about usage right now, and you’re sitting at home on an iPad or Android, it’s a leisure act. Laptops are more task based. People use laptops to really think about making the purchase. But more are doing it on mobile,” Jason Morse, Criteo’s veep for mobile products, told VentureBeat.

“So we’re seeing more booking on tablets and smartphones, and those devices are perfect for it,” Morse said.

By comparison, bookings through laptops or the Web stood at a measly 12 percent.

The Travel Flash Report is relatively comprehensive. Other findings indicate that mobile devices — smartphones and tablets — now account for 21 percent of hotel bookings. Peer-to-peer apartment rentals booked through mobile is now 34 percent globally, not just in the States.

In fact, according to the report, mobile bookings are increasing at astonishing rates in every travel sector facet, with the exception of hotel reservations. That’s still the domain, for now, of desktops.

There are some interesting data nuggets compiled by Criteo’s forensic researchers. For example, researchers were able to break down travel purchases by device, and discovered that on average, $600 more is spent on packages booked through iPads compared to Android-powered devices.

Conversely, researchers noted that on the issue of flight bookings, Android devices led the pack.

“Mobile is the driving force behind the exponential growth in online travel booking and sales,” Morse said.

With users increasingly relying on mobile devices to do more in their lives (just like Steve Jobs predicted), advertisers are paying close attention to these numbers. And an comprehensive report in the Economist earlier this year put the vast revenue generated by the world’s three biggest online booking sites into context:

“Expedia, which Microsoft sold in 2001, has become the world’s biggest travel agent (see chart). Last year, through brands such as Trivago, Hotels.com and Hotwire, as well as its eponymous operation, its gross bookings were $39.4 billion. The third-largest travel agent is also an online firm: Priceline, whose brands include Booking.com, made reservations worth $39.2 billion in 2013. Last year online travel agents (OTAs) had combined bookings of $278 billion, according to Euromonitor, a market-research firm.”

Mobile penetration trends in Asia, Latin America, and Europe, mirror, more or less, the mobile numbers in the States. Indeed, Asia has seen a 20 percent growth on those booking through mobile devices. But in Germany, the biggest economy in all of Europe, online booking with a mobile device stood at a paltry 10 percent.

“With smart phones and tablets in nearly every consumer’s hands today, travel marketers need to think strategically about developing a highly effective omni-channel marketing experience. That means ensuring the entire consumer experience – from the ads to shopping carts – is mobile optimized,” Morse said.

Sky’s the limit for increased mobile penetration in the travel sector, just a few months away from the beginning of 2016. And the above numbers, impressive as they are, will likely be dwarfed in the first months of the new year.

“You’re going to see more continued growth in mobile,” pretty much all over the globe, Morse said.

Original article found here

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What apps are people spending most of their time on in 2014?

It is no real surprise that more people are using apps over mobile sites, especially where UX (User Experience) is a priority for many app designers. See below the study from Localytics presented by TechCrunch which type of installed apps are getting more attention over others.

Time Spent In Apps Up 21% Over Last Year

While there may be an upper limit as to how many apps people interact with over the course of a month, new data from mobile marketing platform Localytics out this morning shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest increases.

The new study was based on data from Localytics’ customer base, which includes 28,000 applications installed across 1.5 billion devices. For these findings, which cover August 2013 to August 2014, the company says it multiplied the average sessions per user in app by the average session length across all apps, and then broke it down by category.

time_in_app_chart

The data also backs up what we’ve already heard from other sources. For instance, Nielsen recently said consumers were now spending an average of 30+ hours per month, and had an average of 26.8 apps installed on their mobile devices, as of Q4 2013. And comScore in August reported that the majority of our digital media consumption is now taking place in apps, accounting for 52% of the time U.S. consumers now spend with digital media.

Localytics reports today that users are opening up an app on average 11.5 times per month, up from 9.4 a year ago, while app session lengths remain constant at 5.7 minutes.

engagement_by_category

Music apps have seen the greatest time spent in app increases, up 79% over a year ago, while health and fitness apps (51% increase) and social networking apps (49% increase) followed. The study says these shifts have a number of contributing factors. For example, the move away from iTunes to music apps like SoundCloud and iHeartRadio has changed consumer behavior, while mobile device hardware improvements have made them better health devices, prompting the increase in that category.

Meanwhile, social networking apps continue to see what the firm dubs “snacking” behavior, meaning it exhibits the highest number of app launches but the lowest session length.

Localytics’ goal in releasing this data is to remind app publishers and marketers that time spent in apps – the session length and number of app launches, that is – are metrics that also matter. After all, there was a bit of a hubbub earlier this year after comScore found that users simply weren’t downloading that many apps – the average smartphone user downloads 3 apps per month, it had said.

The bigger picture here is that while most users may not feel the need to constantly download and try new applications, they do spent a lot of time in those they already have installed.

Original article found here

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While age plays a role in smartphone ownership, this technology doesn\’t have a gender divide

Here Neilsen compare the generation gap of smartphone ownership and also take a look at users preferences in operating systems and how it can affect the market share.

Mobile Millennials: Over 85% of Generation Y Owns Smartphones

We all live increasingly on our smartphones. In the U.S.—where 171.5 million people (71%) own such a device—smartphones have become the staple of everyday life and the on-the-go tool of choice for consumers looking to catch up on emails, tap their social networks or even tweet about a recent sports game.

Millennials are one of the largest population segments in the U.S., totaling about 77 million, on par with Baby Boomers. And these young consumers are the largest segment of smartphone owners. In the second-quarter 2014, 85% of Millennials aged 18-24 own devices and 86% aged 25-34 own them, an increase from 77% and 80%, respectively, in second-quarter 2013.

While age plays a role in smartphone ownership, this technology doesn’t have a gender divide.

Men and women in the U.S. own smartphones almost equally, with 70% of men owning these devices and 72% of women as of the second-quarter 2014.

In second-quarter 2014, Android was once again the top operating system, with over half of U.S. smartphones (52%) running the operating system. Apple, meanwhile, remained the top smartphone manufacturer with 43% of mobile subscribers in the U.S. owning an iPhone.

Methodology

Data based on Nielsen’s monthly survey of 30,000+ mobile subscribers aged 13+ in the U.S. Mobile owners are asked to identify their primary mobile handset by manufacturer and model, which are weighted to be demographically representative of mobile subscribers in the U.S. Smartphone penetration reflects all models with a high-level operating system (including Apple iOS, Android, Windows and Blackberry).

Original article found here

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Apple releases, was it what you expected?

Everyone is buzzing with the new iPhone 6, iPhone Plus and Apple Watch releases.

Was it what you expected? Tell us in the comments below!

iPhone 6, iPhone 6 Plus and Apple Watch release date, price and features

THE wait is over. Apple has finally taken the wraps off TWO brand new iPhones as well as that one more thing we were all hoping for: the Apple Watch.

After months of speculation, rumours, hearsay and hogwash we all can exchange a collective sign of relief for gasps of excitement as the new, exciting gadgets arrive.

iPhone 6 and iPhone 6 Plus

Bigger, better and more thumb-friendly.

Bigger, better and more thumb-friendly. Source: Supplied

In front of a rapturous crowd Apple’s CEO Tim Cook announced “the biggest advancement in the history of the iPhone” by unveiling the completely redesigned, iPhone 6 and the even larger iPhone 6 Plus. The handsets looked like many of the multitude of internet leaks measuring in at 4.7-inch and 5.5-inch respectively sporting smooth edges, a thinner profile and sharper screen. The bigger phones have been designed to be used one-handed and can be turned landscape on the homescreen just like a really mini iPad.

How the new phones measure up.

How the new phones measure up. Source: Supplied

But much more than a facelift the insides have been given a revamp with a faster A8 processor that’s 25 per cent faster than the 5S. The new processor also helps battery life, with the 6 Plus touting an extra 6 days of standby battery over the 5S, while Apple claims only modest improvements for the 6.

Keeping up with the fitness gadget craze it’s updated its motion tracking M8 processor that can tell the difference between if you’re running or cycling. Sadly, it’s still 8-megapixel rear camera but there have been some tweaks including an image stabiliser for the iPhone 6 Plus, and a burst mode for the front camera that will delight selfie seekers. The handsets will be available from September 19th (you can pre-order from the 12th, if you don’t want to sleep outside the store) with Australian pricing as follows:

iPhone 6

16GB — $869

64GB — $999

128GB — $1129

iPhone 6 Plus

16GB — $999

64GB — $1129

128GB — $1249

Apple Watch

It’s about time. Apple’s smartwatch could change the game.

It’s about time. Apple’s smartwatch could change the game. Source: Supplied

We heard about it, we thought about it, but no one really knew if Apple would actually announce it. Well, they did, and oh boy are we about to see a game changer in the wearable stakes. So far, we’ve been unconvinced to don a smartwatch but Tim Cook rocked out the Apple Watch (not iWatch) and it\’s a rectangular, super sleek piece of kit that can perform so many tricks the crowd were struggling to keep up. The display is flexible and made out of sapphire — the second hardest transparent material, behind diamond — and is controlled by a digital crown (that dial on the side of regular watches). There are sensors on the rear that take your vitals such as heartrate.

Got your pulse racing?

Got your pulse racing? Source: Supplied

The types of apps we were shown displayed on the customisable face included maps, photos, music control as well the ability to talk to other Apple Watches. You can create a doodle on the screen and send it to them or, if you want to really creep them out, let them feel your heartbeat as it uses a ‘Tapic’ vibration feature to alert you to notifications. It comes in three different editions including a ‘Sport Edition’, which is more rugged, and a premium version.

Let’s face it, the more customisable the better.

Let’s face it, the more customisable the better. Source: Supplied

But the most appealing aspect of the Watch is how much you can control with it. As well as controlling music on other devices you can also work your Apple TV, unlock your hotel room door and even find where you parked your BMW.

Australian prices for the Apple Watch haven’t been announced but the US price starts at $349 and will be available from early 2015.

Apple Pay

The NFC that the iPhone has long needed is finally here.

Forgot your wallet? No worries, you can charge it to your phone. Source: Supplied

The tech giant has also launched Apple Pay, which it says will mean the end of the wallet as we know it. Both the new iPhones as well as the Apple Watch will be able to use the system where you simply tap to purchase items. The system is launching in the US starting with American Express, Mastercard and Visa and major banks, with no word on when the system is likely to hit Australia. Mr Cook says Apple Pay “will forever change the way we buy things”.

Today’s launch was by far the biggest, most crucial, product unveiling Apple has had, after rivals have been leading the charge in larger mobile phones for some time. With these larger screened iPhones it has delivered on the cries from consumers and could keep the competition from knocking on its door. As for wearable technology, it finds itself in a rare situation of playing catch-up but has pulled off a stroke of excellence by making us actually want to own one — something no others have managed to do.

While the gadgets were a success, it wasn’t all smooth sailing, when the live stream of the event crashed for everyone around the world leaving Apple fans on their knees as they tuned into get a glimpse of the new gear. For those who missed it, here’s how it all went down:

Here they are. Ta-dah!

Here they are. Ta-dah! Source: Supplied

All times are AEST (yes, we really did get up this early)

2.30am: The invited crowd is gathering and shuffling into the auditorium.

2.50am: Inside the Flint Centre where Tim Cook will take to the stage.

3.00am: Agh. Anyone who isn’t using Apple’s Safari browser won’t be able to watch the live stream of the keynote. Cheers, Apple.

3.05am: Live stream feed is down for everyone anyway. Technology, eh?

3.08am: Tim Cook skips the usual figures and company stats to get straight to the nitty gritty by stating “today we are announcing the biggest advancement in the history of the iPhone”.

3.10am: It’s official Apple will be releasing TWO new iPhones: the iPhone 6 and iPhone 6 Plus. the iPhone 6 is the expected 4.7-inch screen with a Retina HD display. The Plus will be rocking a 5.5-inch screen size. The rumour mill, it seems, was bang on.

3.12am: The iPhone 6 will be 6.6mm thin and the 6 Plus 7.1mm. Much slimmer than the already svelte iPhone 5S at 7.6mm

3.15am: Official images of the new iPhones. Prepare to ‘ooh’ and ‘ahhh’.

Fancy new phones.

Fancy new phones. Source: Supplied

The iPhone 6 has 38 percent more pixels thans the iPhone 5S and the 6 Plus has 185 percen

The iPhone 6 has 38 per cent more pixels than the iPhone 5S and the 6 Plus has 185 per cent more. Source: Supplied

WERE THE iPHONE RUMOURS CLOSE?

3.20am: The 6 Plus will be able to be used in landscape mode on the home screen. So it looks a little like a mini, mini iPad.

3.22am: How times have changed. The iPhone 6 is 84 times faster than the original iPhone.

Whoa!

Whoa! Source: Supplied

3.24am: The iPhone 6 Plus will play video games in higher resolution than video game consoles.

3.27am: A spankier new A8 processor chip will make the new iPhones 20 per cent faster than the previous models. Its graphics performance is now a whopping 50 per cent faster.

3.29am: Fitness and motion tracking is going to play a big role. The new M8 chip inside the phone will be able to tell the difference if you’re running or cycling.

3.30am: Sigh. An 8-megapixel camera still remains, but it has been updated. The iPhone 6 Plus gets fancy optical image stabilisation

A snappier snapper.

A snappier snapper. Source: Supplied

3.34am: Apple CEO Tweets for first time from an iPhone 6. Do you love it?

3.40am: Both iPhones will be available from September 19th. Prices for the iPhone 6 Plus look to be about $100 more.

3.44am: After a brief Justin Timberlake and Jimmy Fallon cameo, Tim Cook is now talking about the mobile wallet. A new payment process called Apple Pay. So the iPhones officially have NFC (near field communication). The demo looked really easy to use. Simple touch and pay system.

NEW iPHONE TO BE USED AS YOUR WALLET

3.52am: List of stores in US supporting Apple Pay. We heard McDonalds. Sold. But will it be another US-centric feature, much like Siri was when it was first launched?

3.59am: Now, every Apple event wouldn’t that “one more thing”. And crowds were not let down. Yes, after all the rumours the iWatch is real, and its simply called the Apple Watch.

The “most personal device we’ve ever created”

The “most personal device we’ve ever created” Source: Supplied

4.02am: Crowd is going crazy. Tim Cook claims “this product will redefine what people expect from its category”

4.05am: The Apple Watch has a rectangular face but circular interface. Looks very pretty. Watch senses you’re raising your wrist and turns on the display. Will work with iPhone and will use apps. We’re very excited.

\’Apple Watch\’ unveiled

http://cdn.newsapi.com.au/image/v1/external?url=http://content6.video.news.com.au/RrNXI3cDqmwm6hSwk4M7GeB2WfAADD5n/promo234561240&width=650&api_key=kq7wnrk4eun47vz9c5xuj3mc

4.09am: Apple’s design guru Jony Ive talks us through the Apple Watch. Sensors on the back that read your vital signs. The screen houses a number of apps that look like tiny dots. The Watches can talk to each other. It comes with six different straps.

Watching out for your heart rate and more.

Watching out for your heart rate and more. Source: Supplied

Watch face with apps controlled by a digital crown.

Watch face with apps controlled by a digital crown. Source: Supplied

4.12am: The display senses force from your touch. It will come in a ‘Sport Edition’, which is more rugged as well as a “Watch Edition” which is a premium model.

4.15am: Tim Cook: “we’ve been working on Apple Watch for a long time”.

Digital crown is like you home button on your iPhone

Digital crown is like you home button on your iPhone Source: Supplied

4.19am: Apple Watch being demoed on stage. Looks really intuitive and customisable. The astronomy face is awesome — it lets you look at the whole solar system on your wrist!

Scribble a doodle and send it to someone.

Scribble a doodle and send it to someone. Source: Supplied

4.21am: You can control music on devices around you, on your Mac and even the music stored on the Watch.

Customisable faces and multiple=

Customisable faces and multiple strap options. Source: Supplied

4.22am: Notification from calls, text, emails etc will be through Taptic, which “is like someone tapping you on your wrist”

4.23am: You can dictate into the Watch or use editable emojis to reply to people.

4.25am: Siri is also included in the Apple Watch.

Like Maps on your iPhone, but smaller and on your wrist.

Like Maps on your iPhone, but smaller and on your wrist. Source: Supplied

4.27am: Apple Maps looks amazing on the device. zooming in and out of the map looks easy and clear. We think we’ve fallen in love with this wearable device. And if you want people to falling love with you it can let you send your heartbeat to other Watch wearers and let them ‘feel’ it. Or you might think this is just a bit creepy.

Let others feel your heartbeat. Eww.

Let others feel your heartbeat. Eww. Source: Supplied

4.32am: Using with W Hotels you can unlock your hotel room by waving your hand near the lock and with BMW you can find where you parked your car. Awesome. This has already blown other wearables out the water.

4.34am: Some of the world’s most respected health and fitness experts helped develop Apple Watch.

The Watch can tell if you’ve been sitting for too long.

The Watch can tell if you’ve been sitting for too long. Source: Supplied

4.35am: It has an accelerometer to measure body movement and can track three aspects of movement and GPS with your iPhone to track your distance. It also has dedicated fitness apps. there are so many features we’re struggling to get them down.

Here you go, health freaks.

Here you go, health freaks. Source: Supplied

4.41am: Price stated starts at $349 and will be available early 2015.

4.43am: Another revelation: Apple Pay will work with Apple Watch.

4.47am: A brief musical interlude from U2 …

4.54am … that leads Apple and U2 to rather awkwardly announce their new album will be free on iTunes NOW!

5.00am: Well, that wraps things up. Tim Cook thanks his Apple staff and invites guests to get hands-on with the new devices.

So that’s it until the next time. Surprises were few thanks to the torrent of leaks from the internet but the products looked good nonetheless. The Apple Watch could be the masterstroke though as it genuinely looks like a wearable that we could get along with.

Original article found here

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How You’ll Be Able to Use Your iPhone 6 as a Wallet

There are rumblings of excitement around the office here at Thirdscreen with the anticipating launch of the iPhone 6.

Most people are concerned with the updated features and the whole feel and look of the phone, but what about the new payment system opportunity?

Below is an article from Time explaining what you can expect from the launch of iPhone 6 and how you will be able to use your smartphone as a wallet in the near future.

A guide to the mobile payment system Apple is expected to unveil on Sept. 9

Apple is expected to unveil the iPhone 6 on Sept. 9, and rumors about some possible features have been years in the making. One of those features is expected to be Apple’s big foray into a mobile payment system, which would allow users to make purchases on the go with just their iPhones instead of their wallet. But if ditching cash and debit cards for one device sounds like a nightmare from the future, don’t be alarmed. Here’s what you need to know about what Apple might be planning and what the system could eventually look like.

How would I use my iPhone to pay for something?

The way you pay for anything else while shopping — visit a store, walk up to the register, present your method of payment (cash, credit card, or in this case, your phone) and make a transaction. The exact specifics of how these transactions will work is unclear, but it’s likely to function like an expanded version of the iPhone’s Passbook app, which allows users to store tickets, boarding passes and coupons with barcodes that can be scanned.

What technology would allow mobile payments to happen?

Wired, which reports that mobile payments “will be one of the hallmark features of the [new iPhone] when it’s unveiled,” says that near field communication (NFC) will be a major part of the feature. NFC is a way for devices to wirelessly exchange small amounts of data over very short distances, usually within a few centimeters, often by tapping one smart object against another. While devices using Bluetooth technology have to be set up to work together, the presence of a NFC chip in the new iPhone would allow for secure transactions quickly and easily.

Would it work the same for every store?

One patent discovered by Appleinsider in 2013 “describes an e-wallet system that would provide users with ‘smart menus’ based on the context of a transaction.” That would suggest that Apple’s mobile payments system will eventually be equipped to offer different payment options depending on the store or retailer — so, for example, it might determine which store you’re in based on your location, and charge money to the same card you used last time you were there, or take advantage of rewards programs linked to a particular card.

How might it process payments?

Through iTunes. One patent Apple was granted in 2012 “shows us that the credit card companies will be sending statements directly to your iTunes account,” according to the blog Patently Apple, which tracks the company’s intellectual property news. Apple has 800 million iTunes accounts on file, most of which are linked to credit cards — that’s believed to be larger than the number of accounts on file at either Amazon or Paypal.

What credit card companies are on board?

Bloomberg has reported that Apple has made an agreements with Visa, American Express and MasterCard. The American Express news was reported earlier Sunday morning by Re/code. The Information previously reported that Apple and Visa had reached an agreement.

How do we know Apple is interested in this?

Apple has been pursuing iWallet-related patents for a few years now. Earlier this year, Apple was also looking to hire a few executives with experience in the payments industry to build “a business around the hundreds of millions of credit cards it already has on file,” according to Re/code. Apple CEO Tim Cook also said that there is “a lot of opportunity” with mobile payments during an earnings call in January:

“We’re seeing that people love being able to buy content, whether it’s music or movies or books, from their iPhone, using Touch ID. It’s incredibly simple and easy and elegant. And it’s clear that there’s a lot of opportunity there … The mobile payments area in general is one that we’ve been intrigued with and that was one of the thoughts behind the Touch ID. But we’re not limiting ourselves just to that.”

Who else has tried this?

The Google Wallet system allows users to store information from all kinds of cards (credit, debit, gift, loyalty) and pay stores and friends using NFC technology. PayPal also allows users to pay retailers, restaurants and more through its mobile app. In terms of hardware, phones like the Samsung Galaxy S5 have had NFC services. But mobile payments like these haven’t exactly become widespread. That may change as Apple’s large contingent of devoted iPhone users make a mobile payments system more attractive to a greater number of merchants. And the fact that Apple already also has so many iTunes accounts on file means users may be more inclined to try out the service, as they may not have to go through all the steps a new service would require.

Original article found here

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Apps account for 7 out of every 8 mins of media consumption on mobile devices

Are you solely an app user? You are not alone. A new study presented by TechCrunch show that 1:2 people are consuming digital media with apps alone. Not only that, but 7 out of every 8 minutes of media consumption is done on media devices.

See below for more.

Majority Of Digital Media Consumption Now Takes Place In Mobile Apps

U.S. users are now spending the majority of their time consuming digital media within mobile applications, according to a new study released by comScore this morning. That means mobile apps, including the number 1 most popular app Facebook, eat up more of our time than desktop usage or mobile web surfing, accounting for 52% of the time spent using digital media. Combined with mobile web, mobile usage as a whole accounts for 60% of time spent, while desktop-based digital media consumption makes up the remaining 40%.

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

The report also details several interesting figures related to how U.S. app users are interacting with these mobile applications, noting that over one-third today download at least one application per month. The average smartphone user downloads 3 apps per month.

However, something which may not have been well understood before is that much of that download activity is concentrated within a small segment of the smartphone population: the top 7% of smartphone owners accounting for nearly half of all the download activity in a given month. Those are some serious power users, apparently.

But no matter how often consumers are actively downloading apps, they certainly are addicted to them. More than half (57%) use apps every single day, while 26% of tablet owners do. And 79% of smartphone owners use apps nearly every day, saying they use them at least 26 days per month, versus 52% for tablet users.

Facebook Still #1

Here’s another notable tidbit: 42% of all app time on smartphones takes place in that individual’s single most used app. 3 out of 4 minutes is spent in the individual’s top 4 apps. The top brands, which account for 9 out of the top 10 most used apps, include Facebook, Google, Apple, Yahoo, Amazon and eBay.

Facebook is the most used app, in both audience size and share of time spent among each demographic segment.

Social Networking, Games and Radio contribute to nearly half the total time spent on apps, indicating mobile usage is heavily centered around entertainment and communication.

On iPhone, users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

13

Android Vs. iPhone

ComScore’s report also heats up the ol’ Android versus iPhone war, pointing out again that iPhone users have 40% higher median incomes, and engage with more applications. (9 more hours per month).

More details are in the full report here.

Original article found here

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Smartphones, tablets or TV: How do we consume media in 2014?

TV is still important to us, however there is a rise in other devices taking preference in how we consume media. Below is eConsultancy follow up on how society is consuming media.

How do we consume media in 2014? And what media? And on which devices?

Ofcom released The Communications Market Report in August 2014 and it\’s chock full of interesting data and charts on the UK market.

I\’ve previously looked at mobile and tablet usage. Now I\’m turning by attention to the broader topic of media uptake, in its various forms.

For more statistical goodness, download our Internet Statistics Compendium

Media: more important than sleep

To begin, a shocking graph that shows how media dominates our lives in the UK.

More time is spent on media and communications (8hrs 41mins) than other activities (6hrs 58mins) and indeed sleep (8hr 21mins).

(Click to enlarge)

media use across the day

Laptops more important than TV, but only for 16-24 year olds

Device time for media and communications makes for an interesting chart. Just look at the paltry figures for print.

Other surprising figures include the relatively low usage of tablet when compared to desktop/laptop. This is likely due to professional use of the latter.

TV sets still dominate this chart, with an average of 244 minutes a day consumed by adults. However, looking at just the 16-24 year old segment, laptops and desktops top the list, with a massive 299 minutes per day.

(Click to enlarge)

device use for media

Time spent: the box rules

Much to digest in this chart. Firstly, one can see that the penchant of 16-24 year olds for text communications (23% of time spent) backs up the smartphone use in the chart above.

This age bracket also consumes significantly more than others (14hrs 7mins). Some of this is done concurrently, which explains the 8hr 41min average across adults.

This chart is a good one to see just what a hold the television set has on the public. TV or films on another device takes a small slice of the pie (highest at 5% for 16-24 year olds) compared to the TV set, particularly once middle age sets in.

Whether this changes will be fascinating to see, but signs are that connected games consoles and smart TVs are making the TV set a very important device for streamed media.

(Click to enlarge)

media consumption by age

The importance of media

When asked, adults rank phone calls, email, text messaging, live TV and books as the most important media to them.

The high ranking achieved by books (5.9 out of ten) might be slightly surprising given the average of 29 minutes spent on print (according to chart above) and some of this no doubt being accounted for by newspapers.

Streamed online music props up the rear (1.5) and digital music collections rank in the middle at 4.2. I expect these figures differ dramatically when split out by age group, with 16-24 year olds valuing their subscription music more.

(Click to enlarge)

media importance by age range

Google and Facebook are bossing it

This chart shows just what a stranglehold the two tech giants have on our internet browsing.

Other surprises include eBay doubling Amazon\’s minutes and Yahoo still performing respectably (perhaps through Tumblr, default homepages and, in my dreams, geocities).

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time spent on digital properties

Live TV watching has decreased

One point does not a trend make, but you can see here a decrease in average minutes of TV watched per day, from 241 minutes to 232 minutes, 2012 to 2013.

This may be due to a warm summer in 2013, although 2011 was also warm. It may also be explained by the 16-24 year old group watching less and bringing the average down. One to watch (no pun intended).

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tv viewing per day

On demand TV or films still low

Watching content on demand, either free or via subscription, makes up for 4% to 13% of the watching UK adults do (depending on age group).

TV sets again dominate, with YouTube making a significant incursion into the lives of 16-24 year olds (8%). Recorded TV added to live TV makes for the large majority of each age group\’s viewing.

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tv consumption

More tablets used for view on demand content

Within the view of on-demand usage, the chart below shows that tablets have taken some of the PC/laptop share, but TV sets dominate.

This shows the use of games consoles and smart TVs is pretty high. Smartphone use for viewing on-demand is steady and obviously this is partly because of the diminished screen size offering a poorer experience.

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view on demand, device breakdown

Original article found here

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How much mobile is too much mobile?

Smartphones, mobiles, devices, they are all becoming/are already a natural occurrence and it here to stay.

If what below sounds like you, you are not alone. Article presented by Mashable.

\’You\’ve Been on Your Phone for 160 Minutes Today\’

The sun is still heaving its way into the sky when I receive the first of the day\’s many damning push notifications: “You\’ve been on your iPhone for 20 minutes today.”

Twenty minutes. In that time, I could have prepared myself a proper breakfast, or gone for a quick jog around the neighborhood. Instead I\’d grabbed my phone when its morning alarm woke me, and I never let go. I checked my work and personal emails (sadly, in that order) and then scrolled through my endless Twitter feed (first scanning for news, then just because) until the notification reminded me of how much time I\’d taken up.

A few days earlier, I\’d installed a new app called Moment, which promises to track your daily iPhone screen time and perhaps guilt you into cutting that time down. On my first day using the app, I clocked in at around two hours. Each day of the first week, I topped the 100-minute mark without fail and once neared the three-hour mark. It sounded like an awful lot of time to spend staring at a four-inch screen, but what was there to compare it to?

There is no standard metric for how much mobile time is too much.

Part of what inspired me to try Moment was the possibility of at least getting a better metric for my own usage. And part of what inspired me was some sense of kinship with the app\’s creator, Kevin Holesh. Like me, Holesh is a 20-something professional whose line of work requires sitting in front of one screen or another for most of the day. Like me, he occasionally gets a little too hooked on certain products — in the fifth grade, he logged 140 hours playing Pokemonon his Gameboy before his mom cracked down — but he wouldn\’t necessarily describe himself as the type who gets “addicted” to technology. Like me, he felt compelled to make a change after moving in with his significant other and realizing that unnecessary time spent on his phone was taking away from quality time spent with the woman he loved.

“It\’s the compulsion to pick up my phone when I’m bored that I’m trying to get rid of,” Holesh told me during the first of several conversations last month. “I went from work to dinner to zoning out on the couch with my phone. If I’m waiting in line at the post office for four minutes, I usually just take out my iPhone and distract myself with Twitter or email, rather than just standing there and thinking for four minutes.”

“My goal for my personal life,” he says, “is to eliminate the mindless time on my iPhone.”

Holesh, a freelance web developer, worked for six months to build an app with that goal in mind. He found a way to detect if the iPhone screen was turned on using a publicly available API. Then he refined the tracker to ignore instances when the screen lights up automatically with a push notification even though the user doesn\’t actually check it.

The result is a rudimentary tool that offers a rough estimate of the total minutes you spend looking at your phone screen. It sends updates on that number throughout the day to break your smartphone trance. Holesh soon learned that he was on his phone for about 90 minutes per day, giving him a benchmark for improvement. By comparison, he found the average person looks at his or her phone for a little more than an hour (62 minutes) each day, based on an analysis of the app\’s 50,000 or so active users. The biggest chunk of that time comes after 6 p.m. when users presumably behave like Holesh and go from work to dinner to zoning out with phone in hand.

What Moment\’s data can\’t tell you is how much time you spend doing something productive on your phone, versus playing Candy Crush or pretending to type text messages to look busy in public. It won\’t sync with other devices to give you a broader sense of your total screen time throughout the day (Holesh hopes to do this down the road). It doesn\’t give you much context at all beyond the number of minutes.

I found myself looking at those numbers — 120, 140, 160 minutes a day on my iPhone — and worrying about how much higher it was than the average. Am I a binge smartphone user? I wondered. Do I have a problem?

photo (10)

Moment tracks your total screen time

Every few months, a new report seems to come out about our mobile habits. The numbers and measurement tools vary, but what\’s true across the board is that time spent on mobile is always increasing as mobile devices get better, cheaper and more broadly adopted.

Nielsen found that Americans spent an average of 67 minutes per day consuming media on their smartphones in the fourth quarter of 2013, up from 48 minutes during the same period two years earlier. In June, comScore reported that Americans finally clocked more time with digital media on their smartphones and tablets than on their desktops.

Then there\’s Flurry, an app analytics service recently acquired by Yahoo, which put out a reportin April with the ominous title, “The Rise of the Mobile Addict.” According to the report, the average user opens up apps 10 times per day on his smartphone or tablet. With that in mind, Flurry defined a “mobile addict” as anyone who opens apps more than 60 times per day. And there are a lot of them around the world, perhaps including myself.

“In March of 2014, there were 176 million mobile addicts, up from 79 million in March of 2013,” the researchers at Flurry wrote. “That is astonishing growth in a single year.”

That “astonishing growth” in mobile usage may explain why more apps are popping up to help people be smarter about their smartphone use. In addition to Moment, there\’s BreakFree, which markets itself as “controlling smartphone addiction” by tracking Android app usage, The Mobile Flow, which tracks how long you stay off your iPhone, and RescueTime, which tracks your productivity and “distractions” on Android. Both BreakFree and RescueTime are now developing similar apps for the iPhone, a more difficult task as Apple limits the type of user data apps can collect.

RescueTime, in particular, has quite a bit of experience helping people manage their screen time. It was started in 2007 with the goal of providing tools to track time spent on various desktop tasks after its founders got frustrated about never being productive enough in their day jobs. Then, within a matter of months, Apple launched the original iPhone. That kicked off the modern smartphone era and with it an era of too many screens: not just televisions and computers, but smartphones, smartwatches and smartglasses. Screens looking at screens looking at screens, each with newfound potential to suck up our time.

“That is something we just didn\’t have to contend with 10 years ago: swimming in this sea of different devices,” says Robby Macdonell, head of product development at RescueTime. “We haven’t had this problem long enough to know how to deal with it. By giving people an accurate set of data about themselves, it seems like that helps.”

Macdonell and his team are looking to do more than just provide data, though. They are now developing mobile alerts that users can customize to notify themselves about approaching their day\’s quota for social networking or games or whatever their digital vice may be. It could prove to be an effective way for users to curb their habits rather than just stare shellshocked at the day\’s data, as I did with Moment and even Macdonell has done with his own app.

When Macdonell first tried out the RescueTime app, he discovered he was on his phone for “just shy” of three hours a day. By comparison, he says the app\’s average user now logs about two hours of smartphone time. “When I saw that,” he says, referring to his own usage time, “I was like, \’No, that\’s wrong.\'”

That initial shock may still prove the most powerful tool to make a change.

Screen Shot 2014-08-13 at 6.42.52 PM

IMAGE: FLURRY

Early last year The New Yorker published a cartoon of an otherwise respectable looking man talking to a woman in a bar while wearing a protective cone around his head. The cartoon\’s caption read: “It keeps me from looking at my phone every two seconds.”

That cartoon struck a chord with many, popping up on a number of websites. Liam Francis Walsh, the artist who drew it, heard the same line over and over again from readers in response to the cartoon: “That\’s just like me.”

Walsh, a self-described luddite who lives without a smartphone, frequently tries to shine a light on some of the absurdities of technology in our culture so people may recognize it in their own lives. “It did kind of sneak into our lives,” he says of smartphones.

“Aside from walking into a lamp post, it\’s good if there are other ways to let yourself be a little bit observant, a little bit present.”

That\’s a lesson he learned in his early 20s after seeing a video of himself drunk. “I quit drinking … I was so repulsed by this film,” he says. “Maybe if people were able to see what they look like to other people…” He pauses, then the solution dawns on him: “An app that every once in awhile shows a video of your zombie face staring at your phone every 15 minutes.”

An app like that might be a tough sell to users, but at their most basic, the time tracking apps are really tools to help each of us diagnose what is absurd about our own behavior. If the impulse to download one of these apps isn\’t enough of a wake up call to rethink our mobile habits, then the grim data each provides certainly will be.

“By and large, 99% of the population just has bad habits [on mobile],” says Nir Eyal, author ofHooked: How to Build Habit-Forming Products. Bad habits may be troubling, but they\’re inherently different from addictions, which are behaviors we can\’t seem to control even if they do us harm. “When you think about [habits], you can moderate without too much difficulty.”

What makes us all so susceptible to picking up bad smartphone habits is the fact that these devices are always with us. “They provide new triggering opportunities,” he says, noting the many prompts to check one\’s phone, which come from social media and messaging apps. “Because technology is more pervasive, it is also more persuasive.” That trend will only continue as mobile products become more seamless and embedded in our lives.

Yet, there is something else that makes newer technology different than other consumer products one might get hooked on, something that may offer a glimmer of hope.

“For the first time, these potentially addictive products know how much we are using them, and that\’s a big deal,” Eyal says. “If you are an alcohol distiller, you can throw up your hands and say, \’We don’t know who is an alcoholic.\’ But these products know exactly who we are and how we’re using them.”

That doesn\’t mean you should expect an Apple Genius to call you and say, “We think you\’ve had enough time on your iPhone tonight. May we recommend a walk on the beach instead?” But some developers may one day decide it would benefit the overall user experience to recommend users take breaks from certain apps once in awhile.

For now, all we have is the dull awareness that we might be a little too glued to a screen and a few apps that might repulse us into making a change.

After a few weeks of using Moment, I\’m still on my smartphone for at least 90-100 minutes a day, but I\’m trying to be more deliberate about when and why. If the app tells me I\’ve already been on my phone for much more than an hour by the time I get home from work, I make more of a conscious effort to stay off it unless there\’s a good reason. If I feel the compulsion to check my iPhone during the day for no reason whatsoever, I try to think of those numbers — 120, 140, 160 minutes a day. Sometimes it works. Sometimes my hand keeps reaching for it anyway.

Original article found here

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Report: 38% of Online Retail Traffic Comes from Smartphones and Tablets

How do you shop? Increasingly, people are using their smartphone and tablets over their PCs to shop for clothes, cars, home wares, just about everything! This is why it is essential to have your site optimized for the various platforms people are using to browse your business.


ShopVisible, an eCommerce platform for mid-market retailers and B2B sellers, just released its latest Influence & Impact eCommerce Benchmarking Report, which – among other things – found that site traffic from mobile devices and tablets continues to rise in 2014, capturing 38% of all site traffic during the first half of the year. In their 2013 recap, ShopVisible found that 30% of site traffic came from something other than a desktop/laptop, and during the holidays, mobile traffic alone accounted for 20%.

It\’s clearly time for retailers to think about optimizing their sites for all devices if they haven\’t already. Whether that means creating a separate mobile site, redesigning a site to be responsive, or creating an app, optimizing for all screens has become a necessity and the trend suggests that it will continue to grow this holiday season.

ShopVisible\’s data also uncovered that orders from mobile and tablet devices as a combined percentage of total order volume has increased over last year, but there\’s still a significant difference in the amount of traffic that arrives from these devices and the amount of orders placed. In 2013, only 4% of orders came from mobile, and 11% from tablets — both have increased (6% for mobile, 13% for tablet), but there\’s still a gap.

This data signals that consumers are increasingly browsing from these devices but have yet to transact in the same way as they would a traditional browser/web experience. Additionally, average order values remain much lower on mobile devices than those on a desktop/laptop, emphasizing a significant opportunity for online retailers to increase overall revenue from mobile devices and tablets through optimization.

Original article found here

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Mobile Use And The New Customer Experience

A customer should be able contact your business where ever they are. Being able to connect with a business when they are on the move means you are providing a service to the customer that the customer values. Article presented by Forbes.

Customer service is constantly evolving as technology changes the way businesses reach out to consumers. Today’s businesses are interacting with their most loyal customers on social media and over email as customers turn to the internet instead of making a phone call when they need help.

The increasing trend toward widespread smartphone usage is only further pushing the customer service experience forward. More than half of all U.S. adults now own smartphones, with 76% of millennials choosing the devices. With more customers able to access the internet, social media, and email from wherever they are, this means your business should be fully focused on crafting a customer-friendly mobile experience in order to remain competitive.

A Customer-Centric Focus

A recent infographic from Vision Critical pointed out that while many companies think they’re customer-centric, they may be making crucial errors. The infographic points out that companies that prioritize customer experience outperform those companies that don’t. Further, companies that use tools and strategies that improve customer experience win, with 84% of CIOs at customer-centric companies now focusing on the mobile customer experience.

As the internet took its place in most American households, businesses realized the yellow pages had been replaced. When customers wanted to find a local repairperson or restaurant, they looked online for that information, usually on a PC in the home. In recent years, widespread adoption of smartphones and tablets has switched that search to much smaller screens, leaving businesses tasked with creating a mobile-friendly user experience, including responsive websites and location-based search engine optimization.

Location-Based Search

Mobile technology has given users the ability to search for items nearby, giving consumers a level of convenience not previously available. While on vacation, they can search for a great pizzeria nearby. While at home, they can easily locate the closest hair salon or pest control service. Among the search results, they can click to learn more about each business and choose the best one to meet their current needs.

This has changed the way businesses deliver customer service to local residents. Up-to-date location information is essential across all of a business’s online listings, from review sites to social media pages to their own websites. Information on a business’s hours and an updated phone number is also more important than ever. These items can be easily overlooked, especially if a business changes its hours frequently.

Live Help

For customers, a personalized, friendly experience is still important, even when interacting with a brand online. Successful customer-centric businesses assign a live customer service representative to interact with customers, whether they’re accessing a site on their PC or mobile device. Merely directing visitors to a FAQ section or 1-800 number is no longer sufficient. Customers expect quick help when they need it, where they need it, whether it’s on a mobile site or through email.

Widespread mobile adoption has also driven a need for businesses to have a 24/7 presence on social media sites. If a customer tweets about a problem with a brand, that tweet will remain out there, creating an ongoing reputation issue for the company. Additionally, the customer will assume the brand is out of touch with consumers, with no interest in remedying problems. Many businesses now resolve the challenge of remaining constantly aware by using services like Mention that monitor the web for a specific search term. These services help brands reply to customers as soon as something is posted to offer a resolution.

Mobile devices are here to stay, so it’s important that businesses ensure each customer experience is optimized for the smartphones they’ll likely be using to find information. By ensuring websites are user-friendly and customers can find the information they need, businesses of all sizes will position themselves to compete in a mobile-driven world.

customer-centric-infographic

Original article found here

Posted in Mobile Marketing, Mobile Search, Multi-Screen, Technology | Leave a comment