Tag Archives: strategic marketing

Mobile the boost loyalty programs need

Here is a great article grabbed from BizReport.

Main points as follows:

Why loyalty programs are the way forward
The need to pinpoint when members of loyalty programs become disinterested and unsubscribe and;
Shows how consumers want to be engaged by their loyalty programs across one or more channels. Continue reading

Posted in App Development, Loyalty, Mobile Marketing, Smartphones, Strategic Marketing, Technology | Tagged , , , | Leave a comment