Category Archives: Mobile Search

Increasingly travel bookings are made on smartphones

Here Venture Beat show that more and more of us are using their smartphones to plan holidays and book accommodation and flights. This is why so many businesses not just in the travel industry are ensuring everything in their marketing … Continue reading

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Mobile Use And The New Customer Experience

A customer should be able contact your business where ever they are. Being able to connect with a business when they are on the move means you are providing a service to the customer that the customer values. Article presented … Continue reading

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30% Are Exclusive Mobile Shoppers

Are you one of the 30%? Increasingly people are using their smartphones exclusively to shop online. This is why it is essential for any business to have a mobile-ready site. Continue reading

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For Entertainment Lovers, Spotlight Is on Mobile

People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading

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Hotels and Mobile phones: A Marriage of Convenience

Increasingly, there is more traction coming from mobile users as people are searching for accommodation through their various screens. Take a look below on why and how people are using mobile to search and book hotels. Continue reading

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It’s time to Shift the Focus from Mobile to Mobility

Let’s stop thinking about mobile just as a channel or tactic and move on to a bigger idea. Continue reading

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4 Ways Your Mobile Marketing Needs To Change This Year

Google’s search technology is changing the way customers get information, and online marketers need to keep up. Continue reading

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20 Mobile Industry Expert Predictions for 2014

It is going to be a big year in mobile (again). Here from Mentor Mate, we have the elite in mobile contributing their thoughts on what the new year will bring us and what trends we should keep an eye out for. Continue reading

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3 key mobile takeaways for marketers this holiday season

With all the buzz around using mobile to take advantage of showrooming and geolocation data, many of today’s marketers will be tempted to jump on the bandwagon this holiday season. Here are 3 mobile takeaways for you this holiday season. Continue reading

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29% Buy Through An App, 46% From Mobile Web Site

This is a great article from MediaPost that shows why you need to ensure your multi-channel strategy is working as you may miss out on customers. Plenty of people search on their mobile devices but a high percentage of people are also buying. Ensure your sites and apps are working to have optimal purchasing behaviour for your potential customers. Continue reading

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