Category Archives: Mobile Advertising

Mobile, the only other media we spend more time then TV

Mobile has become increasingly prevalent due to the fact that our mobiles are carried with us all the time. Lucie Kruger an author on Jeff Bullas blog shows us why you need to get involved in mobile marketing sooner rather than later. Continue reading

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For Entertainment Lovers, Spotlight Is on Mobile

People are using mobile for more than just online shopping, social experiences and product reviews. They are also using it to plan for upcoming entertainment events. See below an article from eMarketer that identifies why consumers are looking to mobile to find out information for events. Continue reading

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How Mobile Changed the Game – and Questions About Its Future

Great article from Time. Shows how far mobile has come and how far there is to go. What do you think is next for mobile? Continue reading

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It’s time to Shift the Focus from Mobile to Mobility

Let’s stop thinking about mobile just as a channel or tactic and move on to a bigger idea. Continue reading

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65% Own a Smartphone, Armed for Commerce

The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to get smartphones, which is now happening in a big way. Continue reading

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4 Ways Your Mobile Marketing Needs To Change This Year

Google’s search technology is changing the way customers get information, and online marketers need to keep up. Continue reading

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Best kept secret for promoting your next trade breakfast [Mitre 10 Case Study]

But how about using MMS, that allows you to incorporate images, photos or even video – would this make the results even better? Mitre 10 Torquay were using SMS to promote their trade brekkies (breakfasts) for trade clients. Recently they used MMS to invite their Trade Members list to their Trade Brekkie on the day which resulted with double the attendees that they usually get. Continue reading

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Infographic: Smartphones Making Shoppers Smarter

Using smartphones has made our lives easier… with an emphasis on shopping. The user experience with shopping online through mobile devices has many advantages and is quickly becoming the preferred norm. Mobile Marketing Watch gives us an overview of the way we as a society are shopping better through our smartphones.

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20 Mobile Industry Expert Predictions for 2014

It is going to be a big year in mobile (again). Here from Mentor Mate, we have the elite in mobile contributing their thoughts on what the new year will bring us and what trends we should keep an eye out for. Continue reading

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8 Reasons to Back Mobile Marketing

Many mobile marketers may go on about how beneficial mobile marketing is to your business but may not tell you the reasons behind it. This article from Search Engine People have compiled 8 facts told on the regular and has backed them up with 18 stats. Read and see how you can implement these facts into your next campaign. Continue reading

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