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Category Archives: Multi-Screen
Mobile increasingly the only tool used in purchasing decisions
Forget mobile “playing a role” in purchase decisions; in certain categories it is increasingly the only media outlet consumers are consulting before making a purchase, according to a report released today by xAd and Telmetrics. Continue reading
Our Smartphones Are Making Live TV Better Than Ever
The history of the Internet is one of lonely- people trying to find on another. Consider: Compu-serve, AOL, Myspace, – Google, Facebook, Twitter, Whats-App.
Ultimately, they\’re all about communicating with others. We look into a glowing screen and see something human. But the best of these services let something human look back at us. And when technology just melts away, it almost feels like we\’re not alone. Continue reading
Posted in Mobile Marketing, Multi-Screen, Smartphones, Technology
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Mobile Continues to Steal Share of US Adults Daily Time Spent with Media
This is no surprise to us here at Thirdscreen. Mobile has taken over the share of audience consumption patterns (especially compared to traditional media forms). Read below and find out eMarketers take on the mobile shift. Continue reading
The Mobile Browser Is Dead, Long Live The App
Article from Forbes raising the question, how do you use mobile? Continue reading
Posted in App Development, Multi-Screen, Smartphones
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It\’s time to Shift the Focus from Mobile to Mobility
Let\’s stop thinking about mobile just as a channel or tactic and move on to a bigger idea. Continue reading
Posted in Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen
Tagged mobile, mobility
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Having a Mobile Strategy is Like Having a Laptop Strategy 20 Years Ago
Jon Steinberg in The Best of Medium Having a mobile strategy understates the importance of mobile. It’s like having a side dish of steak. It suggests that mobile is one of many important online distribution channels, as opposed to the … Continue reading
65% Own a Smartphone, Armed for Commerce
The march to more smartphones continues, paving the way for mobile commerce. The first part of mobile commerce growth is for more people to get smartphones, which is now happening in a big way. Continue reading
Making Sure Your Website Is Ready for Smartphones
A smartphone is the new way of enabling word-of-mouth recommendations. Continue reading
Posted in App Development, Multi-Screen, Technology
Tagged apps, mobile, smartphones, website
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20 Mobile Industry Expert Predictions for 2014
It is going to be a big year in mobile (again). Here from Mentor Mate, we have the elite in mobile contributing their thoughts on what the new year will bring us and what trends we should keep an eye out for. Continue reading
Posted in App Development, Mobile Advertising, Mobile Marketing, Mobile Search, Multi-Screen, Smartphones, Technology
Tagged future, mobile, mobile search, multiscreen, technology
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Smartwatches want to replace your smartphone, but are we ready for it?
Smartwatches might be entering our world a lot sooner than predicted. Continue reading
Posted in Multi-Screen, Smartphones, Technology
Tagged smartphone, smartwatches, technology
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